Murielle Sitruk

I support companies and leaders who wish to deeply align their vision, values, and actions.

What guides me, in my work as elsewhere, is to engage in projects that make sense – but above all, that have a real impact, for those who carry them as well as for those they reach.

My approach is at the intersection of strategy, communication, and editorial: clarifying a value proposition, structuring a positioning, bringing forth a fair narrative – and translating it into concrete actions. Both a sparring partner and a project accelerator, I support key moments of creation, transformation, or growth.

In parallel, I develop an editorial activity around education, societal issues, and cultural shifts, with contributions to Marie Claire Enfants and the media of the Everyday Matters group (Le Filtre, La Cachette, Dream Dare Do), as well as through my newsletter Short Cuts (Substack).

What I bring:

• a strategic, forward-looking vision, grounded in reality

• in-depth work on positioning, storytelling, and overall consistency

• operational support for your communication, content, and transformation challenges

• a cross-functional perspective, informed by different universes (education, media, retail…)

• an activatable network as needed

This translates in particular into:

• communication strategy and change management

• brand platform, positioning, and storytelling

• editorial structuring (line, tone, intent)

• content creation and production (brand content, social media)

• influence strategy, partnerships, and visibility

• consistent brand deployment within its ecosystem

✨ My conviction: congruence – the alignment between who we are, what we say, and what we do – is a powerful lever for transformation, performance, and impact.

💬 Let's talk.