Murielle Rizzo

Supporting clients on digital product design projects: mobile and desktop applications, connected products, SaaS platforms and websites. User research, design iteration (collaborative workshops), wireframing, prototyping, user testing, design system creation, development follow-up, QA, and design specs documentation. Brand identity development and template creation to support digital communication.

Definition and leadership of the creative and strategic vision for digital experiences. Definition of guidelines and tools across all touchpoints (digital: website and online configurator, print, events). UX anticipation: Analysis of 2030 trends in shared and connected micro-mobility through behavioural studies. Anticipation workshops and prospective design sessions with the founders to co-create a vision aligned with the future expectations of the connected mobile vehicle. Prioritisation and ranking of tasks and features according to their importance and urgency, using UX methodologies.

Visual redesign of B2B products (website, GROW platform: marketing campaigns and analytics, low-code app builder, Salesforce Marketing Cloud connectors and plugins). Creation and maintenance of a shared design system across all products in light and dark mode. Accessibility, consistency, and pixel-perfect design. Team communication and support on tool usage. Contribution to improving design collaboration processes between POs, developers and designers, using tools such as Figma, Jira and Confluence — enriching and simplifying the reading of technical design and UX specifications. User interviews and testing on key features. Design and prototyping of new features. Design QA to ensure quality and consistency. Key clients: Orange, Pathé, Sephora, Adidas, Fitness SF, Honest...