Freelancer profile translated to English.
Back to original languageAbout Murielle
After being on my clients' side for over 20 years, I help companies (over 10 people) with their digital marketing and communication strategies, and their transformation by capitalizing on human capital (CSR) to contribute to their growth.
I particularly enjoy understanding a company's operations, its challenges, its history, its culture to co-build and engage around strong and ambitious projects!
A true jack-of-all-trades, my operational experience and analytical skills allow me to have a broad strategic vision and to bring people together to learn and achieve our goals together.
I am generally called upon to bring a project to fruition, structure an activity, or help overcome a hurdle and progress.
I appreciate concrete results, creating collective dynamics, learning and sharing, performing, and contributing to the company's advancement (even in small steps). I dare to think differently to explore all solutions; positive, dynamic, attentive, with excellent interpersonal skills and creativity, new subjects are always new adventures!
Shall we discuss it? :-)
French
Native or bilingual
Can work on-site
Lyon (up to 50km)
Experience
- Extra MintFounder/DirectorSeptember 2021 - Today (4 years and 9 months)Lyon, FranceI use two levers: human capital and image (e-reputation, internal and external communication strategy, customer satisfaction...) to contribute to the growth and agility of companies.- CSR Strategy (HR Marketing)- Change Management / Organizational Transformation Support- Company Culture / Identity and Values- Management / Employee Engagement / Performance- Visibility / Communication Strategy- Digital Strategy- Positioning / Competition... Alone or with a complementary skill pool for tailor-made solutions.- Organization, intervention, facilitation of conferences on various topics: senior employability, attracting and managing Generation Z, employer branding, company culture... Some clients: Neom, Boethic, Artprice by Artmarket, FormaSup ARL, Lustucru Premium Food, TRSB Group...
- MéristèmeCo-founder / Change FacilitatorMarch 2022 - Today (4 years and 3 months)Lyon, FranceMéristème helps management attract and retain talent with a cross-functional HR and Marketing/Communication vision, working collaboratively with teams. > Initiate and disseminate an employer brand culture: empower teams and create an authentic and coherent company image to recruit better and have the necessary teams for sustainable development.- Existing Audit (HR Communication Strategy / HR Snapshot and Marketing-Communication Reputation / Internal and External Interviews...)- Identification / Strengthening of Employer Identity through collaborative workshops- Capitalizing on Strengths / Optimizing and Improving Existing Assets- Co-construction of an Action Plan with Quick Wins and Long-Term Strategies- Measurement of HR Marketing Actions for Learning, Optimization, and Team Autonomy. > Team Facilitation / Strengthening Cohesion and Engagement (events, seminars, tools) > Collective Management Support (role-playing workshops, training). Among our clients: Schmidt, Lustucru Premium food, TopSolid, Kapitalcar'e...
- CIBC RhôneBoard MemberJune 2023 - Today (3 years)
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Education
- MBA Strategic HR Manager (in progress), Supporting organizational transformationISG RH2023MBA Manager stratégique des RH (en cours), Accompagner la transformation d'une organisation
- DESS, Public Relations of the EnvironmentCY Cergy Paris University1997DESS, Relations Publiques de l'Environnement