MJFreelancer profile translated to English.
Back to original languageAbout Muriel
I am a freelance social media manager with several years of experience in the hospitality, gastronomy, lifestyle, and entertainment sectors. Helping brands build a strong, authentic, and recognizable online presence is not just my job – it's my passion.
In recent years, I have had the pleasure of working with renowned companies such as Ruby Hotels, Posthotel Alexander Herrmann, the restaurant AURA by Alexander Herrmann & Tobias Bätz, and the ASTOR Filmlounge. These projects have sharpened my eye for brand aesthetics, storytelling, and the needs of discerning target audiences.
My service focus lies on content creation, strategy development, and performance analysis. I develop content plans, create photo and video content, optimize social media channels holistically, and derive concrete recommendations for action from key figures for sustainable growth.
Thanks to my diverse project experience – from the hotel industry to fitness studios to event and lifestyle brands – I bring a deep understanding of brand identity, target group psychology, and modern digital brand building. I work efficiently, flexibly, and with a high standard of quality.
What sets me apart? My eye for detail, my feel for trends, and my ability to combine strategic thinking with creative execution. I tell stories that stick – and develop social media presences that have an impact.
If you are looking for an experienced, dedicated, and versatile social media freelancer who will make your brand shine digitally, I look forward to collaborating with you.
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Herrmann`s Posthotel GmbH & Co KGSocial Media ManagerTRAVEL AND TOURISMDecember 2024 - October 2025 (10 months)Responsible for the management and further development of the social media channels of the Posthotel and the restaurant AURA. Creation of content plans, editorial strategies, and target-group-oriented campaigns. Conception and production of photo and video content for brand strengthening. Analysis of relevant key figures and insights for performance optimization and derivation of strategic measures. Close collaboration with the marketing and kitchen team for authentic representation of the brand in digital media.
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