Freelancer profile translated to English.

Description

Bilingual in English, I have over 15 years of experience in developing B2B marketing strategies and campaigns in financial services (Allianz Euler Hermes), training (Insights), technology (Econocom, 3Com), and media (Dow Jones), in international contexts.

I have also supported independent HR consultants and coaches in their business development.

🚀 I help you grow your business and gain visibility

· Audit and identification of improvement areas for your existing setup

· Definition of your digital marketing strategy: website and social media

· Lead generation: inbound marketing, email marketing, lead nurturing, LinkedIn Ads, ABM...

· Content marketing and commercial communication writing

💰 Benefit from my expertise in LinkedIn Social Selling (7 years already!)

Revamp your digital identity, lead generation, training, and LinkedIn Sales Navigator optimization, regular follow-up as a LinkedIn coach

👉 Why hire me?

📈 Demonstrated expertise

Highly business-oriented, I prioritize actions that will have the strongest impact on your business. I also have a strong command of the technologies and tools necessary for mission success.

🤝 A partnership with you

I am accessible and will explain the approach and actions without unnecessary jargon. I am a good listener, and we can decide together on the actions that will make a difference for your business.

⏩ Contact me so we can discuss how to quickly take your company to the next level.

Languages

German
Fluent
Spanish
Fluent
Portuguese
Conversational
French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 100km)

Insights
Senior Social Media Strategist
EDUCATION AND E-LEARNING
January 2019 - September 2020 (1 year and 9 months)
Paris Area, France
Insights is a personal development company that helps organizations worldwide deliver solutions for personal effectiveness, team effectiveness, and leadership development. Over 6 million people have experienced the power of Insights so far, including leading international organizations.
Responsible for global digital marketing performance
- Improving social media sales performance
- Developing and promoting online content experiences for our campaigns and strategic account marketing
- Managing the global social selling program to support business development and key account marketing campaigns (ABM)
- Building an Insights community through our digital ecosystem
social selling Social Networks Social Networks Training Digital Communication Lead Generation SEO SEA LinkedIn Marketing
Indépendant
Marketing Consultant
CONSULTING AND AUDITS
October 2020 - Today (5 years and 8 months)
Paris, France
I assist companies with their Digital Marketing to help them gain visibility and grow their business.
I also leverage my social selling knowledge to help professionals improve their digital identity on LinkedIn and acquire clients.
Social Networks Social Selling Digital Marketing
Insights
Marketing Manager Europe and Canada
EDUCATION AND E-LEARNING
May 2016 - December 2018 (2 years and 7 months)
Paris Area, France
Insights is a personal development company that helps organizations worldwide deliver solutions for personal effectiveness, team effectiveness, and leadership development. Over 6 million people have experienced the power of Insights so far, including leading international organizations.

Responsible for aligning the marketing strategy and plans of European and Canadian subsidiaries
- Developing marketing strategy and regional strategic marketing plans for new and existing campaigns to deploy the global marketing strategy
- Educating countries on various marketing tactics and supporting their deployment, advising them on strategy, data analysis, and execution
- Implementing European marketing best practices and supporting the team in implementation based on needs, audiences, and objectives
- Launching and managing the global social selling program (80 sales representatives)
- Implementing digital tools and optimizing lead generation and ABM approaches and tactics (LinkedIn ads, HubSpot, online marketing, etc.)
Content Marketing social selling international marketing Lead Generation Brand Content LinkedIn Ads