Murad Bakhshiyev

Management of Google and Bing SEA search and retargeting campaigns for three main products. Creation of email campaigns (newsell, upsell, cross-sell, nurturing), newsletters, landing pages and automated workflows in Eloqua. Management of MQL, SQL, SAL in Salesforce, prospect/customer analysis, data enrichment, report creation. Keyword analysis on Semrush, SEO content creation, backend management, technical and semantic audit, netlinking. Implementation and optimization of automated LinkedIn prospecting campaigns with Waalaxy and Sales Navigator. Development of dashboards in Looker Studio integrating key indicators (CPA, ROAS, estimated ROI) from sources such as Google Ads and Analytics.

Design and execution of cross-channel marketing campaigns (Search, display, Social Ads, LinkedIn Ads), increasing ROI by 10%. Design and management of email campaigns on Hubspot, achieving an open rate of 25% and a click-through rate of 12%. Planning, execution and performance analysis of SaaS webinars via Webikeo and GoToWebinar. Analysis of KPIs with Google Analytics and Search Console; creation of dashboards on Google Looker Studio and Excel.

Planning and execution of Facebook visibility campaigns via Meta Business Suite, increasing reach by 20%. Managing and animating social networks (Instagram, Facebook and TikTok), increasing engagement by 30% and the number of subscribers by 20%. Setting up an emailing and newsletter strategy (+10% open rate) on HubSpot. Organizing press trips from A to Z, coordinating logistics, accommodation and itineraries for media coverage.