About Muqadas
Growth Analyst | Business Strategist | ROI Optimization | Customer Research | Financial Planning
With over 5 years of experience in business strategy, I deliver measurable results that drive growth and profitability. I specialize in:
- ROI Improvement: Helped businesses increase ROI by up to 32% through targeted marketing strategies and data-driven decision-making. I build strategies that actually drive revenue and profit.
- Strategic Business Planning: Developed comprehensive business plans and 5-year financial models that have secured investor funding and supported long-term growth.
- Customer Growth & Retention: Improved customer retention rates by 22% for a subscription-based client through personalized engagement strategies.
- Financial Planning for Investors: Prepared investor-ready financial projections, ensuring businesses are well-positioned for funding and growth.
- Customer Behavior Analysis: Conducted indepth analysis to define target audience and pivot marketing and business strategy to tailor better to customer needs and demands, driving growth.
I’m committed to driving success for my clients through strategic insights and actionable plans. If you're looking for an expert to elevate your business strategy and maximize results, let’s work together.
English
Native or bilingual
French
Basic
Urdu
Native or bilingual
Hindi
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Fashion and Style Online MagazineEmail Marketing/Newsletter StrategistPRESS AND MEDIASeptember 2025 - Today (9 months)Paris, France- Generated $160K+ in newsletter revenue for Rank and Style in 90 days- Grew subscriber base from 170K to 300K+ active subscribers in 5 months- Grew key segments and niches to 3x size within 4 months- Achieved 3.5% conversion rate for email (2x industry average) by A/B testing- Analyzed audience behavior and built targeted segmentation strategies- Average subscriber growth: 25-30K monthly
- Tourism AgencyFinance ManagerTRAVEL AND TOURISMApril 2024 - Today (2 years and 2 months)Paris, France- Designed a personalized dynamic Google Sheet to provide overview of expenses and revenues for a tourism agency in Paris.- Identified Expenses and Income sources for my client from 3 businesses.- Prepared an Expense and Revenue sheet to calculate Gross Profit and Net Profit- Identified recurring expenses and financial guidnace to lower expenses and improve profit.- Provide continuous support for my client.
- Subscription ServiceBusiness Strategy AnalystE-COMMERCEJanuary 2024 - Today (2 years and 5 months)Chicago, United States- Conducted in-depth analysis of customer behavior using Shopify and Google Analytics to map and enhance the customer journey, improving user experience and retention strategies.- Identified customer pain points and implemented strategies to increase retention by optimizing key metrics like Lifetime Value (LTV), Customer Acquisition Cost (CAC), and churn rate.- Analyzed customer data to refine growth strategies and accurately define target audiences.- Audited and optimized content and marketing strategies, as well as website performance, to elevate the overall customer experience.- Prepared financial forecasts and reports to track sales trends, enabling strategic adjustments in marketing efforts during seasonal peaks to maximize ROI.- Developed Standard Operating Procedures (SOPs) to foster a company-wide growth mindset.
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Education
- Master of International BusinessGRENOBLE ECOLE DE MANAGEMENT2020Master's in International Business
- Bachelor of BusinessNATIONAL UNIVERSITY OF SCIENCES & TECHNOLOGY2018Bachelor's in Business Administration (Marketing)