Muneeb A.

In my role as Senior Marketing Manager at Trusted Shops, I am responsible for the strategic and operational implementation of central marketing measures for customer acquisition and retention in the DACH region. My main tasks include planning, executing, and optimizing paid advertising campaigns (mainly Meta & Google), developing sustainable lead generation strategies, and setting up and evaluating cross-channel campaigns based on data-driven insights.

A focus of my work is the synergy between SEO and SEA measures, with the goal of creating maximum visibility along the customer journey and effectively addressing qualified target audiences. Additionally, I manage market and competitor analyses to identify target markets, recognize trends, and derive strategically sound measures from them. The understanding of marketing is always holistic – from strategy development and messaging to technical implementation, including tracking, attribution, and reporting.

My daily business includes close collaboration with cross-functional teams (Sales, Product Management, Data), developing creative briefs, and monitoring budgets and KPIs. Due to my sales background, I can consistently translate marketing goals into revenue potential. I think from click to conversion – and beyond.

At Techbotic, a provider of iPhone repairs and spare parts, I supported the development of the digital presence and created operational measures for revenue growth as a freelance Digital Marketing Consultant. This included developing a cross-channel social media strategy, setting up and maintaining the online shop, and optimizing marketplace presence via eBay.

My work involved, among other things, creating a consistent communication concept for social channels and identifying relevant target audiences for organic and paid reach increase. Additionally, I conducted competitor and market analyses to sharpen differentiation features and develop a suitable market positioning. The focus was always on clear, actionable measures that contributed to short-term visibility and medium-term brand trust.

I provided creative briefs for content creation, optimized shop usability, and analyzed performance metrics to continuously improve measures.

Anio GmbH is a German manufacturer of children's smartwatches with GPS and phone functionality. As a freelance consultant, I supported the company in digitizing and expanding its marketing activities in the DACH market. My focus was on the strategic and operational development of brand communication on social media and the creation of targeted campaigns to increase reach and revenue.

I conceptualized a cross-channel social media strategy (including editorial planning, posting logic, and community management) focused on target audience engagement and brand building. In parallel, I planned and managed paid social media campaigns on Meta to drive traffic to product pages and achieve concrete sales.

Another focus was on implementing targeted SEO optimization (on-page and technical basics) to improve the website's organic visibility and become less dependent on paid traffic in the long term. Additionally, I initiated and coordinated an initial influencer campaign with parent bloggers that matched the brand identity in terms of content and visuals and measurably increased brand awareness.