Freelancer profile translated to English.

Description

Programmatic Advertising & AdTech – Business-Driven Consulting and Campaign Management

I support companies, agencies, and technology providers in the planning, implementation, and optimization of programmatic advertising campaigns, as well as in strategic issues related to AdTech.

Services:

Planning, analysis, and optimization of programmatic campaigns (Display, Video, CTV, Native) to achieve marketing and business goals
Consulting on the selection and effective use of advertising technology in day-to-day business
Support in the market launch of new AdTech products and features, including market feedback and coordination with sales and product teams
Conducting training and workshops on programmatic advertising and AdTech for marketing and sales teams

Background:

Over 13 years of experience in digital marketing and advertising technology in commercial and consulting roles
Experience in international companies and agencies, particularly in collaboration with teams in EMEA and on global projects
Proven success in developing strategies for scaling advertising campaigns, increasing efficiency, and data-driven decision-making

Typical Projects:

Optimization and analysis of advertising campaigns
Consulting on the selection and use of AdTech platforms
Support for product launches and go-to-market strategies
Development of reporting and analysis workflows for marketing teams

I would be happy to discuss how I can support your project – contact me for a non-binding initial consultation.

Languages

English
Native or bilingual
German
Conversational
Tamil
Native or bilingual

Workplace preferences

Can work on-site

Ratingen (up to 50km)

Sportradar AG
Independent Consultant (Freelancer) - Video Advertising
February 2025 - August 2025 (6 months)
Delivered a detailed report assessing the current state of Sportradar’s programmatic video offering, identifying key gaps and growth opportunities.
Developed a comprehensive strategy document outlining a clear scaling plan, with actionable recommendations for tools and strategic partnerships.
Established a robust framework for performance monitoring and reporting to guide ongoing optimization.
Conducted training sessions and created supporting materials for the sales team on branding and video advertising, highlighting the unique value propositions of programmatic video with Sportradar DSP.
Video advertising programmatic product strategy competitive analysis Training
Adform GmbH
Product Lead - Demand Side Platform, Ad Server
August 2021 - November 2024 (3 years and 3 months)
40 Düsseldorf, Germany
• Drove global growth for Buy-side products (DSP, Ad Server) by leading strategic go-to-market initiatives for key features such as Recommendations, Automated Budget Allocation, Spreadsheet Manager, the Maximize Video Ad Impact algorithm and Deals Troubleshooting.
• Collaborated across regional and global client teams to gather product feedback, understand client escalations, and prepare business cases.
• Conducted thorough market and competitor analysis to identify emerging trends and opportunities.
• Advocated for end-users in Sprint review meetings to ensure seamless alignment with requirements and deliver tangible value.
• Effectively showcased new feature releases through internal and external demos.
• Presented roadmap updates to clients and delivered presentations on competitive insights and business cases to senior management and C-level leadership.
EssenceMediaCom
Group Head - Programmatic Advertising
March 2018 - July 2021 (3 years and 4 months)
40 Düsseldorf, Germany
• Spearheaded the programmatic display and video advertising operations of brands across Automobile (Stellantis), FMCG (Coca-Cola), Insurance (Allianz), Consumer Electronics (Nikon) and Retail (IKEA) sectors.
• Directed a team of traders in strategic execution of programmatic campaigns, resulting in efficient budget utilization and meeting targets.
• Supported new business pitches for clients including Coca-Cola, Deutsche Bank, and Siemens by delivering actionable insights and tailored recommendations derived from in-depth data analysis.
• Consulted client teams on web analytics to fine-tune the media buying strategy.
• Accelerated the use of programmatic and social media advertising to increase brand awareness, consideration, intent and purchases in the FemCare business unit of P&G.