About Muhammad Umer
English
Native or bilingual
Experience
- ZIA Creative NetworkDigital Marketing ManagerMay 2018 - Today (8 years and 3 months)• • Develop and execute comprehensive social media strategies.• • Create, curate, and schedule engaging content across platforms.• • Monitor and actively engage with the online community.• • Respond to comments, messages, and inquiries promptly.• • Stay updated on industry trends and competitive landscape.• • Collaborate with cross-functional teams for integrated campaigns.• • Analyze performance metrics and adjust strategies for optimization.
- Uniquest Creative | Digital Advertising AgencySocial Media SpecialistFebruary 2016 - April 2018 (2 years and 2 months)• • Develops best practices for businesses on LinkedIn, Facebook, Twiter, Instagram Google Plus,Snapchat and YouTube.• • Content strategy planning and execution across a range of social and digital media platforms.• • Creates content for client social media profiles on a daily basis.• • Implement a content editorial calendar to manage content and plan specific, timely marketingcampaigns ahead of time.• • Optimize company pages within each platform to increase the visibility of company's social mediacontent.• • Integration and optimization of campaigns, both paid and organic.• • Capture and analyze social media data/metrics, insights and best practices to execute actions.• • Expands brand awareness through the use of Social Media Network and B2B relations.• • Creates monthly reports highlighting the key performance indicators on all social media sites andmonitors their changes.
- Ampak Soft IntlSocial Media ExecutiveMarch 2013 - October 2015 (2 years and 7 months)Incorporate competitive research and audience insight to craft and execute impactful social media strategies. Generate engaging daily content, expand community outreach, and optimize platform presence. Manage user generated content, analyze metrics, collaborate cross-functionally, and maintain online reputation with proactive monitoring.
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Education
- UAE Driving LicenseUAE Driving License
- MA Mass CommunicationKarachi University2014MA Mass Communication