M Syarif

• • Spearheaded comprehensive e-commerce strategies for a portfolio 60+ product across digital platforms channels delivering sustainable year-over-year GMV in the billions by executing integrated sales campaigns and optimizing dynamic pricing structure

• • Built and established strategic partnerships with key platform accounts through conducting regularly business reviews, developing campaigns, and leveraging performance insights to drive measurable GMV growth

• • Engineered e-commerce strategies by executing quarter and annual business plan through sales campaign calendars, promotional strategies, product assortment optimization, and supply demand forecasting that align with company's objectives

• • Directed end-to-end operations across multiple e-commerce platforms, overseeing sales order cycles, managing budget allocation and optimization, inventory management, leading content strategy, A/B ads testing programs, and livestream development in achieving 4.9/5 customer satisfaction ratings

• • Developed affiliate marketing program that expanded market reach and strengthen brand presence through managing brand alignment, optimizing commission structures, and ROI performance analysis

• • Designed integrated co-branded campaigns with Marketing Team across various media channels by managing creative direction, segmentation, and budget optimization while measuring performance metrics to ensure strategic alignment and campaign goal achievement

• • Pioneered Big Bang Festival Year End Sale Campaign in partnership with Blibli leading cross-functional teams through developing promotional strategy, inventory optimization and real-time monitoring that delivered 10% monthly sales uplift achievement and establishing the corporate blueprint for online-offline activations

• • Presented executive-level e-commerce performance report utilizing advanced data analytics, KPI reporting, and actionable strategic insights to inform long-term business decision and strategic planning

• • From the scratch, scaled D2C e-commerce operations, achieving 400% website traffic growth and a 200% revenue increase through conducting comprehensive market analysis, developing and executing digital marketing campaigns programs across various channels

• • Launched and Optimized paid advertising operations across Google and Meta through leading content development, deploying A/B testing with audience segmentation, managing budget allocation to consistently drive website traffic, conversion optimization, and brand visibility while maximizing ROI

• • Built strategic relationships with key marketplace accounts, developing tailored marketing campaigns and identifying business opportunities that drove revenue sales growth and measurable performance improvements across platforms

• • Pioneered Instagram Shopping integration through developing data-driven content strategies through performance analysis and A/B testing that achieved 500% follower growth and significantly increased customer engagement within first quarter

• • Spearheaded customer experience upgrades with regional team through digital marketing research and tech integrations, establishing e-commerce infrastructure and processes, implementing new payment gateway and WhatsApp API customer service solutions that reduced cart abandonment by 20% and increased conversion rates by 10% within 6 months

• • Led digital marketing team in implementing SEO strategy, leveraging google analytics and keyword analysis to optimize digital marketing funnels delivering 30% customer inquiries growth within first quarter

• • Presented monthly e-commerce digital marketing performance reports to executive leadership, analyzing key metrics and delivering data-driven insights, recommending growth initiatives that informed strategic decision and business direction