About Mireia
- Analyze why your website is not generating the expected results and define a clear improvement plan.
- Perform SEO and CRO audits (including UX audit) to improve visibility, user experience, and performance.
- Optimize conversion and user experience to transform traffic into revenue.
- Design and structure websites (or redesign them) with a focus on conversion and business.
- Identify growth opportunities through data, user behavior, and funnel analysis
- Improve content and structure to align SEO with search intent and conversion.
- Test, iterate, and optimize (A/B testing) to make data-driven decisions.
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Experience
- Dragon FlyGrowth Strategy & Brand CommunicationENTERTAINMENT AND LEISUREApril 2026 - Today (4 months)Barcelona, SpainGrowth Marketing project for a business with 3 service lines that needed to be unified under the same brand and acquisition strategy.My work included:
- Audit of the 3 businesses and analysis of how they related to each other
- Definition of the umbrella brand concept to present them coherently
- Design of the conversion-oriented web architecture by audience type
- Recommendation of acquisition channels and content strategy per channel
Ongoing project — execution and monitoring phase pending. - Exyt ControlSEO & Growth Marketing Consultant for Tech CompanyTECHMarch 2026 - Today (5 months)Barcelona, SpainFor this client, Exyt Control, I have worked on:
- Complete SEO and CRO audit of the service pages
- Optimization strategy based on keyword research and real search intent versus competitors
- Technical and on-page SEO optimization: title, description, H1-H3 structure, and content
- User behavior analysis (GA4): scroll, time on page, pages per session, and friction detection
- Redesign of pages focused on conversion (CRO): visual hierarchy, CTAs, and content structure
- Editing and layout of the website in WordPress with Elementor
- Measurement and creation of performance tracking reports
- Mister&MonsterGrowth MarketerCULTUREOctober 2023 - February 2024 (4 months)Mexico City, CDMX, MexicoI focused my efforts on developing a Growth Marketing strategy for the MJazz Festival 2024. This involved data analysis and user studies, implementation of growth marketing strategies, review and optimization of Google and Meta Ads campaigns, A/B testing of commercial landing pages, generation of data reports, and user retention strategies.
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Education
- Audiovisual CommunicationPompeu Fabra University2015Grado en Comunicación Audiovisual, Dirección y realización audiovisual
- University Master in Search EnginesUPF Barcelona School of Management2016MKT Online, Posicionamiento, Community Manager y Content Curator
Certifications
- Growth MarketingCoder2024