Moustapha Amadou

🚀 Social Media: Facebook Ads, Tik Tok Ads, and Pinterest Ads

- Management of ecommerce and lead generation campaigns, driven by monthly KPIs related to client objectives

- Investment of monthly budgets ranging from 3K/month to 300K/month depending on clients

- Client consulting on creative strategy direction (UGC, client testimonials, influencer marketing, press reviews...) to increase performance

- Campaigns managed: Advantage+ Shopping, Sales, Lead Generation, Awareness, Subscription...

🚀 Google Ads

- Management of ecommerce and lead generation campaigns, driven by monthly KPIs related to client objectives

- Investment of monthly budgets ranging from 1K/month to 30K/month

- Keyword analysis and ad optimization to improve CTR and quality score

- Implementation of campaigns and ad groups using Google Ads Editor

- Consulting for ecommerce and lead generation clients on optimizing their Google Merchant Center

- Campaigns managed: Performance Max, Search, Shopping, DSA, RSDA...

🚀 Business Development

- Management of client upsells to support them in their overall growth strategy (Google Ads, Facebook Ads, Tracking, Creative Pack (photos, videos), Tik Tok, etc...)

- Participation in several tender offers and prospect account audits

🚀 ChatGPT and Bard (premium version)

- Creation of ads for Facebook and Google advertising using optimized prompts

- Generation of targeting suggestions for Facebook ads as well as keyword suggestions for Google advertising campaigns

- Creation of a roadmap/strategic advice for landing page optimization for several ecommerce and lead generation clients using the power of ChatGPT

🚀 Clients

- Luxury leather goods, painter, real estate, fitness, sportswear, electric charging station, optics, cosmetics, food...

🚀 Skills: Facebook Ads, Google Ads, Tik Tok Ads, Google Ads Editor, Google Merchant Center, ChatGPT, Bard, etc...

🚀 Traffic Management/Media Buying

- Strategic recommendations for social media campaign planning, managing an average annual budget of €6M

- Setup of full-funnel social media campaigns (awareness, consideration, conversion) in 4 countries (United Kingdom, France, Germany, Italy) across 4 platforms (Meta, Pinterest, Tik Tok, Snapchat), ensuring achievement of client-set results (CPA and CLV)

- Analysis of campaign performance based on KPIs, weekly reporting, and constant campaign optimization

- Activation of pioneering and strategic social media campaigns for Ralph Lauren: Fortnite, Roblox, Wimbledon, Zalando...

- Management of daily communication with the client and partners (ad networks and data providers)

- Management of several brand lift studies and conversion lift studies to measure the impact of campaigns and budget investments

- Management and training of an apprentice (work-study contract) on international drive-to-store campaigns (North Africa, Latam, Middle East...)