Freelancer profile translated to English.

Description

Consultant and Trainer specializing in Retail, e-commerce, and Digital Marketing, I support brands, store networks, and entrepreneurs in optimizing their commercial performance, both in physical and digital channels.

With a background in the field, I have held positions asE-commerce Manager**, **Store Manager/Traveling Store Manager, and Textile and Footwear Department Manager(JD Sport – accredited). These experiences allow me to offer concrete, operational, and results-oriented solutions, adapted to the realities of Retail.

I work across the entire value chain:

*Retail Audit and Optimization(Merchandising, customer journey, KPIs, commercial performance)

*E-commerce & SEO(Site structure, product pages, conversion, visibility, traffic acquisition)

*Digital Marketing(Strategy, content, sales funnels, performance analysis)

*Training and Coaching(Sales, merchandising, omnichannel Retail, digital marketing)

Accustomed to working with field teams, executives, and training organizations, I also design professional educational materials (Training modules, presentations, toolkits) and support the upskilling of teams.

My approach is based on three pillars: **Data Analysis, Field Pragmatism, and Knowledge Transfer**.

Each mission is therefore structured aroundclear objectives, measurable indicators, and immediately applicable action plans.

📍 Available for Consulting, Audit, Training, or Strategic Support missions, one-off or long-term.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational
Italian
Basic
Bambara
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Le Havre (up to 10km)

Indépendant
Retail Trainer
CONSULTING AND AUDITS
January 2024 - Today (2 years and 5 months)
Paris, France
Consultant and trainer specializing in Retail, e-commerce, and digital marketing, supporting companies, entrepreneurs, and training organizations:

Main missions:
Audit of physical and e-commerce points of sale
Design and delivery of training sessions (Retail, merchandising, sales, digital)
Strategic support in digital marketing and SEO
Optimization of commercial and omnichannel performance
Creation of educational materials (PDF, PPT, Canva)
Operational coaching for teams and managers

Key skills:
Retail strategic consulting
Professional training
Digital marketing, SEO, e-commerce
Pedagogy and simplification skills
Merchandising Retail Audit Training Delivery E-Commerce SEO
UnkoSport
E-commerce Manager
E-COMMERCE
January 2021 - Today (5 years and 5 months)
Paris, France
Launch and development of an e-commerce platform for a sports brand:
Overall management of the e-commerce site (catalog, product pages, UX, digital merchandising)
Implementation of SEO and digital marketing strategies
Optimization of the conversion funnel and customer experience
Performance monitoring (traffic, conversion rate, average order value, ROAS)
Management of commercial operations and promotions
Coordination with service providers (design, digital tools, logistics)
E-commerce Retail Sportswear Sports BtoC
Springcourt
Store Manager Springcourt
RETAIL (SMALL BUSINESS)
September 2020 - September 2023 (3 years)
Paris, France
Operational store manager, responsible for **commercial performance**, brand image, and customer satisfaction:
Management of turnover and performance indicators
Management and motivation of the sales team
Inventory, order, and replenishment management
Implementation of merchandising and commercial operations
Development of customer relationships and loyalty
Application of brand standards (Internal processes)
Customer Service Merchandising Inventory Management KPIs Recruitment

Check out Moussa's experience

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Certification RS6521–Improving website visibility through natural referencing (SEO)
Webmyday
Recherche et analyse de mots-clés Optimisation des balises (title, meta description, Hn, URL) SEO technique (vitesse, mobile, indexation, UX) Stratégie de netlinking et autorité de domaine Analyse de données via Google Search Console, Google Analytics, outils SEO Mise en place d’un plan d’actions SEO durable
Master 2 SOCIAL SPORT ORGANIZATION
Paris 10 Nanterre
2019
TRAVAUX SUR L'INDUSTRIE AERONAUTIQUE: Production et commercialisation

Check out Moussa's education

Improving website visibility through natural referencing (SEO)
La WAB
https://openbadgefactory.com/validator/result?a=https%3A%2F%2Fopenbadgefactory.com%2Fobv3%2Fcredentials%2F13f382f48039d28d2f536ceb0fe12bd9f80f8245.json
Implement an external link strategy for the website (netlinking) Write an SEO-optimized page Audit a website's natural referencing SEO Writing Develop an editorial plan based on the company's business development objectives Optimize a website's structure Drive continuous improvement of a website's natural referencing SEO Netlinking SEO Improve the relevance and quality of web content using AI tools
SEO Certification
Semrush Academy
SEO Audit User Experience Design SEO Writing SEO Netlinking SEO

Moussa's certifications are only visible to Malt Community members

Marketing Consultant

Moussa K.

Retail Trainer

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