About Mourrefet
👉 My goal: generate concrete results (leads, calls, bookings, sales), with a simple, jargon-free approach.
- **WordPress Websites**: fast, high-performing, and scalable showcase websites, SEO optimized.
- **Natural Referencing (SEO)**: technical optimization + content to appear on Google.
- **Google Ads & Meta Ads Advertising**: profitable campaigns to attract qualified clients.
- **Local Referencing**: Google Business Profile optimization and visibility in local searches.
- **Support & Training**: personalized advice, digital autonomy, concrete follow-up.
- Already concrete results for my clients:
- Sandblasting tradesperson: several quote requests each week thanks to a website + targeted Ads.
- Bistronomic restaurant: online bookings multiplied thanks to an optimized website and a Google profile.
- Massage training center: registrations generated via Google Ads and a digital funnel.
- A clear and direct approach: no jargon, just measurable results.
- Available, responsive, and involved in the success of each project.
French
Native or bilingual
Experience
- Décapage Peinture 77 – Artisan Sablage & EpoxyWebsite Creation & Client AcquisitionARTS AND CRAFTSJanuary 2023 - Today (3 years and 5 months)Champagne-sur-Seine, FranceDigital support for a tradesperson specializing in stripping, sandblasting, and epoxy coating:
- **WordPress Showcase Website Creation**: highlighting services (gates, garden furniture, exterior elements), before/after gallery to reassure prospects.
- **Local Referencing (SEO)**: website optimization for strategic keywords related to sandblasting and epoxy coating in Seine-et-Marne.
- **Google Ads Advertising**: implementation of a targeted campaign generating regular quote requests.
- **Monitoring & Support**: results reporting, continuous optimization to maintain a flow of incoming leads.
- Centre de Formation Massage Bien-être “Bienfaits pour Elle”Webmaster & Digital Client AcquisitionEDUCATION AND E-LEARNINGJanuary 2023 - Today (3 years and 5 months)Fontainebleau, FranceImplementation and management of the digital strategy for a training center specializing in well-being massage:
- WordPress Website Creation & Management**: detailed training pages (Californian, Lomi-Lomi, Reflexology, Amma Seated…), **Events Managerintegration for managing and booking training sessions.
- **Natural Referencing (SEO)**: optimization of training pages for strategic keywords (“well-being massage training”, “reflexology training Seine-et-Marne”), creation of optimized content and internal linking.
- **Google Ads Advertising**: targeted campaigns on training purchases (Search), conversion tracking, and acquisition cost optimization.
- **Digital Sales Funnel**: lead magnets, HubSpot forms, automated email sequences to convert prospects into registrations.
- **Support & Follow-up**: monthly reporting, campaign adjustments, strategic advice to attract more funded trainees (FAFCEA, OPCO).
- ConceptPGO Horse TrucksWebmaster & Digital Client AcquisitionAUTOMOBILEJanuary 2023 - Today (3 years and 5 months)Champagne-sur-Seine, FranceAs webmaster and digital acquisition consultant for ConceptPGO (horse truck dealership), I implemented a comprehensive strategy to develop online visibility and generate qualified leads:
- **WordPress Website Creation & Optimization (Oxygen Builder + WooCommerce)**: management of the light commercial vehicle (LCV) & heavy goods vehicle (HGV) catalog, SEO-optimized product pages, financing pages, and sold references.
- **Natural Referencing (SEO)**: implementation of a clear architecture, technical optimization (Core Web Vitals), writing of optimized content, improvement of internal linking, and monitoring via Google Search Console.
- **Google Ads Advertising**: Search and Performance Max campaigns targeting strategic queries (“horse truck LCV/HGV”, “used horse truck”), conversion optimization, and ROI tracking.
- **Global Digital Strategy**: creation of conversion pages, tracking of incoming leads, implementation of forms, and analytics monitoring.
- **Support**: regular reporting, strategic recommendations, adjustment of digital offers according to commercial needs.
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Education
- WordPress Designer, Digital MarketingLivementor.comWordPress, SEO, SEA, Facebook, Instagram, Google Ads.