Freelancer profile translated to English.

Description

Consultant for over 8 years in the fields of BI (dataviz) and CRM (Siebel Marketing, Adobe Campaign, SalesForce) with large accounts in the retail sector.

I am currently looking for new professional challenges revolving around CRM and data.

In my previous assignments, I have been involved in various missions within the project lifecycle.

From gathering requirements from business stakeholders, to managing change, to writing user support documentation or facilitating training workshops for operational marketing teams.

I have also managed a UAT team, written several specifications and functional specifications, and carried out developments on the Adobe Campaign tool using agile methodology.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

U Enseigne Coopérative
CRM & Data Project Manager
RETAIL (LARGE RETAILERS)
September 2021 - November 2025 (4 years and 2 months)
Rungis, France

Environment:
SI U, GCP, Dataiku, Adobe Campaign v7, Adobe Campaign Standard

Project management of email campaigns with personalized products

• Scoping: requirements gathering (facilitating business/IT workshops) and writing technical-functional specifications
• Planning: resource & schedule management (sprint breakdown)
• Execution: progress monitoring and reporting, facilitating project/steering committee meetings, validating deliverables and go-lives
• Change management: creating documentation, processes, and facilitating training workshops
• Application maintenance & reporting: monitoring operations, managing and correcting anomalies, and analyzing performance

Managing evolutions in operational marketing tools (RUN)

• Requirements gathering (facilitating workshops & writing user stories)
• Backlog management (prioritization, planning, monitoring, etc.)
• Delivery monitoring: testing and validating deliverables

Operational testing: migration RXPRetail to Google Cloud + GK Software

• Responsible for testing strategy & monitoring test execution (Squash)
• Creating and tracking issues on Jira + validating fixes
• Steering test and issue management (facilitating project meetings, etc.)

Change management

• Writing new business processes
• Creating user guides and operating procedures
Writing training materials and facilitating training workshops
Gestion de projet Animation d'ateliers suivi des anomalies Test et validation Reporting
U Enseigne Coopérative
Data Analyst
RETAIL (LARGE RETAILERS)
September 2019 - August 2021 (1 year and 11 months)
Rungis, France

Environment:
Dataiku, HUE (hive, impala), Siebel Marketing, Microstrategy, Adobe Campaign V7, Adobe Campaign Standard

Data Analysis

• BI requirements gathering from marketing users
• Data analysis on Dataiku + creation of targeting files
• Customer segmentation and scoring implementation
• Reporting of DWH and DB KPIs on SQL HUE and Microstrategy
Creation of dashboards on Siebel Marketing (OBIEE 11g)

Marketing campaign management on Adobe Campaign V7

• Automation of acquisition and loyalty campaigns
• Adaptation of ACS campaigns to Adobe Campaign V7
Analyse de données Stratégie de ciblage marketing automation Reporting Adobe Campaign
Clarins
Marketing Automation Application Maintenance Manager
FASHION AND COSMETICS
June 2018 - August 2019 (1 year and 2 months)
Neuilly-sur-Seine, France

Environment: Confluence-Jira, Adobe Campaign V7, SalesForce, Office Suite

Application maintenance management

• Management and prioritization of the anomaly backlog in JIRA
• Organization and facilitation of follow-up meetings with business/IT/provider
• Testing and validation of deliveries + reporting

Evolution management

• Requirements gathering & user story writing
• Management of the evolving maintenance backlog
Management of production deployments

Maintenance, configuration, and development

• Testing and validation of anomaly fixes
• Creation and updates of marketing campaigns (workflows, templates, ...)
Management of user rights and view configurations

Change management

• Creation of training materials & facilitation of training sessions
Gestion du backlog Tierce Maintenance Applicative Animation d'ateliers Atlassian Confluence Adobe Campaign Classic