Mourad Kasrani

As a co-founder, I led the entire user experience of the product. From designing mockups to developing the design system, I also handled part of the front-end to ensure consistency between design and implementation.

I designed and integrated a conversational financial assistant powered by artificial intelligence, capable of answering user questions about their real data in real-time.

Following the acquisition of Custeed by Imaweb, I moved into a senior Product Designer role across the expanded ecosystem.

- Harmonization of design systems post-acquisition

- Design of complex SaaS interfaces for the European automotive industry

- Collaboration with international product teams

- UX optimization on multi-product user journeys

- Support for technological and design transition

Creation and development of a platform connecting individuals and professionals in the construction sector.

- User research and product strategy definition

- Complete design of the marketplace experience (dual interface)

- Responsive and mobile-first UX/UI design

- Front-end development with Vue.js and Nuxt.js

- Optimization of conversion paths and onboarding

- End-to-end product management: ideation, MVP, iterations