Freelancer profile translated to English.

Description

For 15 years, I have been supporting leading international brands such as Apple, PlayStation, and adidas with their communication, brand development, and multi-market deployment challenges. My background, built between international agencies, clients, and entrepreneurship, combines strategic vision, execution rigor, and business development.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Merlot-Cola
Co-Founder - Marketing Director
AGRICULTURE
March 2024 - Today (2 years and 4 months)
Paris, France
Launch of a soft drink brand, overseeing the entire brand platform: positioning, visual identity, communication strategy, and marketing plan.
Structuring commercial development and accelerating distribution across key channels.
8,000 units sold out of 12,000 produced in the first quarter of 2026.
Communication Strategy Marketing Advertising Social Media Branding
adidas
International Communications Manager
RETAIL (LARGE RETAILERS)
January 2023 - March 2024 (1 year and 2 months)
Paris, France
Management of global campaigns, from asset production to cross-market deployment.
Coordination of communication asset delivery for over 40 territories and several categories, ensuring consistency, alignment, and operational efficiency.
Contribution to the development of the global YOU GOT THIS campaign and the 2023 Women's World Cup campaign.
Communication Strategy Marketing Branding Social Media Project Management
TBWA\NEBOKO
International Consulting Director adidas
DIGITAL AND IT
September 2021 - December 2022 (1 year and 3 months)
Paris, France
Supervision and delivery of global campaigns for the Women's, Football, and Tennis categories.
Management of the strategy and execution of the 2022 Football World Cup campaign.
Coordination of cross-agency efforts on key milestones in close collaboration with top decision-makers (agency and client).
Close collaboration with the TBWA\ network to ensure message consistency, local relevance, and market deployment.
Communication Strategy Advertising Marketing Project Management Social Media