Description

If you’re looking for a strategic partner to help you grow, transform, or sharpen your business, I can help. I am a senior strategy consultant with 10+ years of experience in consumer goods, retail, beauty, and e-commerce, combining Bain consulting expertise with deep operational leadership across L’Oréal, LVMH, Coty, and Jumia.

I support companies across the GCC and Europe on high-impact projects such as:

• Market analysis, opportunity sizing & competitive benchmarking

• Go-to-market and commercial strategy design

• Business development, partnerships & revenue acceleration

• Pricing, portfolio & retail channel strategy

• PMO, project leadership and cross-functional coordination

What makes me different is my ability to blend top-tier strategy problem solving with hands-on industry intuition. I move fast, structure complex problems clearly, and deliver pragmatic recommendations backed by data and real market insight.

My goal is simple: help you make smarter decisions, accelerate growth, and execute with confidence.

Happy to support founders, SMEs, corporates or investors looking for actionable strategy and measurable results.

Industry field of expertise

Languages

French
Native or bilingual
Arabic
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Dubai (up to 50km)

BAIN & COMPANY
Strategy Consultant, Generalist
January 2024 - September 2025 (1 year and 8 months)
Dubai - United Arab Emirates
• • Built a 5-year investment and liquidity roadmap for a Saudi family holding, consolidating subsidiary business plans, stress-testing growth strategies, and allocating capital to achieve a consolidated net income of +240M$ by 2030 (6x 2024)
• • Designed a Wealth Management strategy for a UAE bank, introducing new client segmentation, product portfolios, and a go-to-market model to double Assets under Management (AUM) and operating income by 2028
• • Developed a sustainability strategy for the Saudi government, benchmarking global leaders and translating ESG priorities into actionable policies, KPIs, and an implementation playbook adopted across departments
• • Led P&L by category analysis for a regional mall operator, identifying key cost drivers & global trends to optimize commercial terms
• • Delivered C-suite recommendations shaping investment, commercial, and policy decisions at national & corporate level
• • Applied Bain's toolkit (market sizing, benchmarking, financial modeling, org design) to build replicable frameworks & playbooks for clients
• • Collaborated with cross-functional teams in KSA and UAE, driving execution in complex, cross-border environments with senior stakeholders
• • Supported business development by contributing to commercial proposals across sectors (energy, public sector, healthcare, etc.)
Strategic planning Go-to-Market (GTM) Strategy Growth Strategy Business Plan Development Commercial strategy
HENKEL ADHESIVE GROUP
Regional Ecommerce Manager
April 2021 - December 2022 (1 year and 8 months)
Dubai - United Arab Emirates
• • Defined the strategy to launch two brands (Pritt, Pattex) online and accelerate sales in six countries in IMEA, for annual sales of +1M$
• • Negotiated regional retail partnerships with marketplaces & distributors; led a UAE pilot on Q-commerce & created a best practices playbook
• • Managed a team of 3 eCommerce specialists to set new operational processes with distributors, reducing shortages by 70%
JUMIA (NYSE: JMIA)
Regional Category Director Beauty & FMCG Ecommerce
November 2018 - December 2019 (1 year and 1 month)
Dubai - United Arab Emirates
• • Defined & implemented the Categories Strategy for sales and assortment mix, +80% YoY, reaching +50M$
• • Built & managed a team of 15 category managers in 5 markets; led large events' execution (first Beauty week, x2 sales of Black Friday)
• • Set up yearly partnerships with leading Beauty & FMCG brands, with +300K$ worth of marketing contribution
• • Led tech projects for user experience improvement, increasing category's time spent on site by 40%