Mounia Hachim

B2B prospecting and business development (hospitality, luxury, corporate). Market analysis & competitive intelligence (pricing, scent trends, products). CRM management, email campaigns and client retention strategies. Support with import procedures and regulatory compliance. Premium client portfolio management and partnership coordination. Contribution to digital strategy: SEO, content, social media. Organization of events and olfactory marketing activations.

Developed and executed digital marketing and recruitment strategies for B2B/B2C. Sourced and qualified candidates using LinkedIn Recruiter, Apollo, Clay, Leonard, SalesQL (Boolean search). Managed ATS & internal AI platform to track candidate pipelines and performance. Created and optimized Google Ads and Meta Ads campaigns. Designed email marketing campaigns and newsletters using Lemlist, HubSpot, and Mailchimp. Created social media content, visuals, and videos (Canva, CapCut, AI tools). Built dedicated web pages for each client to strengthen corporate branding. Enhanced client brand image by highlighting key strengths. Built targeted client databases via Apollo and Clay for cold calling and email campaigns. Coordinated with teams via Slack to align on deliverables and deadlines. Collaborated with developers to improve the AI recruitment platform interface.

Managed clients' Snapchat accounts, ensuring brand consistency and digital presence. Set up Snapchat showcases to highlight products and services. Managed content geolocation to reach the local target audience effectively. Published daily stories and created Spotlight content to maximize engagement and visibility.