Freelancer profile translated to English.
Back to original languageAbout Moundir
I support my clients in the development of impactful and user-centric products, by implementing a premium experience that combines performance and customer satisfaction.
With 9 years of experience in corporate consulting and product management, I adopt a data-driven and agile approach to ensure effective delivery. With an entrepreneurial spirit, delivering value is an obsession, I go beyond traditional exploration and challenge the status quo.
I help you to:
- Build and evolve a product in a complex organization
- Align the delivery team with business expectations
- Implement a premium user experience
- Support the implementation of Agile teams/squads and transition to scaled agility (SAFe)
- Improve your NPS
How do I do it?
Discovery:
- Product Strategy and Roadmap: positioning, objectives, KPIs
- User Research: Data analytics, user interviews
- User Experience Design: wireframing, benchmarking, UX standards, User story mapping...
- MVP approach to maximize business value
- Iteration to find Feature/Product Market Fit
Delivery:
- Product Backlog Management, writing specifications and prioritizing features
- UX delivery
- Functional testing and QA design
- Stakeholder management and communication
- Agile Scrum and SAFe methodology
- Product team management
Do you have challenging projects in a complex organization? Do you want to implement a premium user experience? Let's discuss it.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris (up to 50km)
Experience
- Mars PetCareSenior Product OwnerE-COMMERCEOctober 2022 - Today (3 years and 8 months)Paris, FranceMy role:
- Implement a front-end to allow subscribed users (B2C) to make appointments with animal nutrition experts. Integrate this front-end into the subscription process. Back-end used: SalesForce.
- Implement the strategy and then overhaul the listing/category pages and product pages for 69 markets: categorization, product information, filters and filtering process, pagination, user reviews, integration of internal daily portion calculation tools, reseller plugin integrations, SEO.
- Evolve the transverse product back-end API within the Digital Factory.
Some results:- Subscriptions: +13% subscribers for D2C markets
- Listing pages: Filter interactions from 8% to 45%
- Product pages: +4% conversion
Product Discovery & Delivery:- Translate group strategy into product roadmap. Manage this roadmap with business KPIs.
- Identify front-end and back-end product opportunities with stakeholders, global business, local markets, IT teams (architects, Data team, Technical Lead), and define their priorities.
- UX/UI explorations. Implement and iterate using A/B testing and data analysis.
- Create, refine, and prioritize the backlog: EPICs, Features, front-end and back-end User Stories, Bugs.
- Manage the bug lifecycle: detection, qualification, correction.
- Manage relationships with various product teams (content, BtoB, VET, IAM, CMS…): release management, communication, delivery.
- Coordinate back-office teams (PIM, API, Data) for product evolutions.
- Collaborate with external partners to improve the product: Analytics, user research, SEO.
- Manage and secure the transition to SAFe: Agile organization, PI planning, complex dependency and risk management.
- Team management: Business Analyst, back-end and front-end developers, QAs, designers.
- Fellahi (Startup)Lead Product ManagerE-COMMERCEDecember 2020 - September 2022 (1 year and 9 months)MoroccoMOBILE APP (iOS & Android)Fellahi is a startup operating in the distribution of fresh produce through short supply chains.Mission:Within a product team of 14 people: Lead the development of mobile and web applications and administration platforms.Environment:Agile Scrum, SalesForce Commerce Cloud, Flutter, Firebase, MySQL, phpMyAdmin, Twilio, Sendinblue, Payment methods, Partner integrations.Some results:Reduced average order time from 5 minutes to 1 minute 45 seconds. +24% average basket value and 38% customer retention over 6 months.Product Management
- Lead agile development of mobile and web applications: Create user stories, Backlog & Sprint management (roadmap, Scrum ceremonies).
- Validate developments and perform functional tests.
- Lead data integration and management throughout the value chain.
- In-depth market research and competitor analysis. Product Discovery: user interviews, integrated questionnaires, AB testing, Data analytics.
- Define the product vision and strategy, communicate them, and ensure their operational integration.
- Leadership and team management: POs, Front-end and back-end developers, designer.
- MiapProduct ManagerRESTAURANTS AND FOOD SERVICEJuly 2020 - December 2020 (5 months)Paris, FranceMOBILE APP (iOS & Android)Miap is a startup operating in the digitalization of customer journeys in restaurants and hotels. Through a mobile application, it allows B2C users to explore menus, order, and pay. The closure of restaurants during COVID-19 forced Miap to seek new value propositions.My role was towork closely with the founding team, clients, and the development team to implement the "Click & Collect" offer.Product Management:
- Identify customer needs and define the new product strategy and an ad-hoc roadmap.
- Write functional specifications/user stories and prioritize the backlog.
- Perform functional tests and post-deployment monitoring.
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Education
- Information Systems ManagementTélécom Bretagne (formerly Enst de Bretagne, National Higher School of Telecommunications of Brittany)2016Diplôme d'ingénieur
- Preparatory classes, MP trackLycée Condorcet Paris2013Classes préparatoires filière MP
Certifications
- Agile Scrum: Product Owner PSPOScrum.org2022
- Contentsquare FundamentalsContentsquare2024