Freelancer profile translated to English.
Back to original languageAbout Mouna
👋 Hello, I'm Mouna, a Data Analyst & Business Analyst.
Passionate about data and problem-solving, I help companies transform their data into clear and actionable insights to facilitate decision-making.
With two Master's degrees in Data Analytics, Business Management, and Artificial Intelligence, I have developed my expertise within international groups like Boehringer Ingelheim, as well as in the marketing, CRM, e-commerce, and pharmaceutical sectors.
🔎 What I can bring you:
📊 Data Analysis
• Data extraction, cleaning, and analysis
• SQL queries
• Exploratory analysis and KPI monitoring
• Data quality control and validation
📈 Reporting & Business Intelligence
• Power BI dashboard creation
• Automated Excel and Power BI reporting
• Data visualization
• Sales and marketing performance monitoring
🎯 CRM & Marketing Analytics
• Marketing campaign analysis
• Customer segmentation
• Salesforce and Veeva CRM data exploitation
• Omnichannel journey and performance analysis
💼 Business Analysis
• Understanding and formalizing business needs
• Definition of performance indicators
• Coordination between business and technical teams
• Decision-making support
🚀 My working approach
• Quickly understand your needs and objectives
• Propose a simple, clear, and adapted solution
• Provide truly useful daily analyses and dashboards
• Ensure transparent communication throughout the mission
My goal is simple: save you time, validate your data, and help you make better decisions through effective reporting and analysis tools.
Feel free to contact me to discuss your project.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Boehringer-IngelheimData Analyst / Business Analyst - Reporting & CRMPHARMACEUTICALS INDUSTRYApril 2024 - April 2026 (2 years)Paris, FranceObjective:Support sales, marketing, and omnichannel teams in steering their activities by implementing reporting, data analysis, and data quality improvement solutions.The main objective was to centralize data from different sources, validate business indicators, and provide teams with decision-making support tools tailored to their needs.Work Process:• Collaboration with business, marketing, CRM, and IT teams to understand functional needs and key performance indicators to track.• Analysis and exploitation of data from multiple systems (CRM, sales reporting, marketing campaigns).• Creation and improvement of Power BI dashboards for monitoring sales and marketing KPIs.• Quality control, cleaning, and validation of data to ensure the coherence of analyses.• Participation in monitoring omnichannel campaigns through analysis of segmentation, targeting, open rates, and user engagement.• Production of regular reports for business teams and project managers.Results:• Availability of dashboards facilitating the monitoring of sales and marketing performance.• Improved KPI visibility through centralized and automated reporting.• Validation of data used for steering and decision-making.• Reduction of manual processing through the automation of certain reports.• Strengthened collaboration between business, marketing, and IT teams around common indicators.
- Eugène Perma ProfessionnelData Analyst / E-commerce & Marketing AnalyticsFASHION AND COSMETICSJuly 2023 - January 2024 (6 months)FranceObjective:Support marketing, communication, and e-commerce teams in monitoring the digital performance of the group's websites and in the operational management of the WordPress and Shopify platforms.The main objective was to improve visibility on digital performance, optimize user experience, and facilitate the management of product and customer data.Work Process:• Analysis of website performance and monitoring of key performance indicators (traffic, user behavior, sales performance).• Management and maintenance of digital platforms:Corporate website: eugeneperma.com ( B2B E-commerce site: Shopify (• Integration and updating of product catalogs on Shopify.• Coordination with marketing, communication, creative, and sales teams to ensure the consistency of digital content and operations.• Use of Matrixify to automate product data import and export operations.• Implementation of HTML modifications on transactional emails and certain site elements to improve user experience and security.• Functional support to partners and users of the digital platforms.Results:• Optimization of product catalog management through the automation of certain operations via Matrixify.• Improved monitoring of digital performance and visibility of key indicators.• Contribution to the proper functioning and maintenance of WordPress and Shopify platforms.• Strengthened collaboration between marketing, sales, communication, and digital teams.• Participation in the continuous improvement of user experience and e-commerce processes.
Recommendations
Be the first to recommend Mouna
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's degree, AI dev & DataIPSSI2025Data management, Python, SQL, intelligence artificielle, développement, systèmes d’information.
- Master 2, Data Analytics & Business ManagementINSEEC2025Analyse de données, business intelligence, marketing analytics, reporting, management de projet.