Mouhamed W.

🎯 **Marketing & Communication Consultant**, I support companies and startups in defining and implementing effective strategies to increase their visibility and sales.

✅ My expertise:

🚀 My **mission**: transform your objectives into concrete results through a strategic and operational approach.

📍 Based in Paris, I undertake one-off or medium-term missions, in France (preferably remotely).

As Digital Trading Director at Havas Media Group, I managed and coordinated digital trading activities across several markets, covering media strategy, operational management, and team leadership.

My role focused on four main areas:

Management & activity coordination: supervising and supporting teams, organizing processes, and monitoring collective performance to ensure operational efficiency and achievement of business objectives.

PAN-African Social Media Campaign Trading: supervision and optimization of multi-country advertising campaigns, with precise budget management and KPI monitoring to maximize return on investment.

Team training & support: assisting employees on key strategic levers (programmatic display, social media advertising, search/SEA), with the aim of developing internal skills and ensuring alignment with international standards.

Operational & financial monitoring: P&L management, detailed reporting, financial monitoring, and quality control of campaigns, ensuring optimal profitability and a high level of client satisfaction.

This role allowed me to combine a strategic vision of digital marketing with sharp operational execution, managing both technical and business aspects. I notably contributed to strengthening the effectiveness of media strategies deployed by Havas Media Group in Africa and creating measurable value for our clients through an approach focused on performance, innovation, and quality of service.