Freelancer profile translated to English.
Back to original languageAbout Mouchemouche
Passionate about eCommerce and with over 10 years of experience both client-side and at renowned agencies, I support companies in their digital transformation with proven expertise and a comprehensive approach. Currently Head of Digital at POP France, I have managed IT and marketing teams, led agile projects, and actively contributed to eCommerce performance growth.
My vision is results-oriented: every action is guided by KPIs – from visitor numbers to conversion rates, including CTR and average order value – to ensure real and measurable impact on revenue. My ability to combine strategic analysis with precise execution allows me to address complex business challenges while developing tailor-made solutions.
With extensive experience in managing multidisciplinary teams – SEO, SEA, CRO, merchandisers, product owners, developers, UX designers – and proficiency in agile project management, I ensure the success of each project in close collaboration with my clients and their teams. I have had the privilege of collaborating with major accounts such as Schmidt, Objetrama, Mr Bricolage, Naos, Dassault Aviation, Lidl, Puma, and many others, to successfully advance their digital strategies.
Together, let's take your digital ambitions to the next level.
French
Native or bilingual
Can work on-site
Strasbourg (up to 50km)
Experience
- POP FRANCEHead of Digital (IT & Ecommerce)January 2023 - Today (3 years and 5 months)Strasbourg, FranceManagement of two teams (16 people):IT Team Management (8 people):- 2 eCommerce Product Owners- 1 ERP / PIM Product Owner- 1 Infrastructure Manager- 4 Symfony DevelopersEcommerce Marketing Team Management (8 people):- 2 SEO and SEA Traffic Managers- 2 eCommerce Shop Managers- 1 CRO Manager- 2 Marketing Assistants- 1 Graphic Designer- Management of budgets and external service providers (development agencies / SSI, digital marketing agencies, service centers, SAAS, etc.)- Management of the company's information systems- Management of the digital transformation of the POP France group- Responsible for eCommerce activity (KPIs, direct web orders, and web leads)- Member of the management committee (€50M annual revenue, pure player, 170 employees)
- Advisa e-commerce peopleEcommerce Project DirectorFebruary 2022 - January 2023 (11 months)Strasbourg, France- Project management for major clients (Schmidt Kitchens, Cuisinella, Mr Bricolage).- Implementation of Agile methodology for clients, particularly on Magento and PrestaShop.
- Advisa e-commerce peopleScrum Master & eCommerce Pre-sales Consultant - Magento / PrestaShopJanuary 2020 - February 2022 (2 years and 1 month)Implementation of the Agile Scrum methodology for our major clients during Magento 2 eCommerce redesign projects:- Schmidt Kitchens / Cuisinella- Mr Bricolage- Pro Beautic Institut...Pre-sales Consultant:- Project costing- Strategic thinking for overall eCommerce- Structuring commercial proposals- Facilitator of commercial presentations...
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Education
- Professional License, Designer and Integrator of Internet and Intranet Systems with honorsUniversity of Lorraine2014Licence profesionnelle, Concepteur et intégrateur de systemes internet et intranet avec mention
- BTS Services informatiques aux organisations SPE development of applications, Computer ScienceLycée Frédéric Chopin Nancy2013BTS Services informatiques aux organisations SPE développement d'applications, Informatique