Morteza M.

As a freelance Business Analysis Consultant, I support my clients in data-driven decision-making across marketing, product, and operational areas. My work involves transforming data into actionable insights, optimizing digital performance, and enhancing customer experience through data-driven approaches.

Key activities & achievements:

♦ Design of interactive dashboards (Power BI, Excel) for KPI tracking and business performance management

♦ Data cleaning, structuring, analysis, and visualization, from raw data to actionable insights

♦ Analysis of funnels and customer journeys to improve digital conversion rates

♦ Contribution to market research, competitive benchmarking, and forecasting to support growth strategies

♦ Data cleaning and visualization to establish KPI reports. Creation of an automated dashboard with Advanced Excel and Power BI, saving 1 hour per week for 15 managers.

♦ Commercial performance evaluation (Market Share, Growth) for competitive analysis and forecasting; stakeholder collaboration.

♦ Coordination of 3 campaigns (L’ELIXIR, Libre, IDOLE), including documentation writing and cross-team collaboration until production.

Measurement and optimization of website performance with Google Analytics. Review, refinement, and update of all website content. Over 25,000 visits in 6 months, and still growing. Appeared on the first page of Google with over 60 keywords.