About Morten
15+ years of hands-on experience in international sales, distribution networks and product commercialization.
I help industrial and hardware companies expand into new markets by building effective sales and distribution strategies.
With more than 15 years of experience in international sales, product commercialization and distributor network development, I work with companies that need practical support to launch products, structure their sales channels or expand into new markets.
My background includes building international distribution networks, developing go-to-market strategies and commercializing technical products across multiple industries – including electrical components, furniture systems and sports equipment.
I also work closely with product teams and leadership to translate product innovation into commercial success.
Typical projects include:
•Export and market expansion strategies
•Building distributor and partner networks
•Go-to-market plans for new products
•Pricing and channel strategy
•Commercial strategy for hardware products
I combine strategic thinking with hands-on commercial execution.
Norwegian Bokmål
Native or bilingual
English
Fluent
Can work on-site
Oslo (up to 50km)
Experience
- IDT Solutions ASKey AccountRETAIL (LARGE RETAILERS)August 2009 - January 2012 (2 years and 5 months)Responsible for national key account sales within the electrical installation industry in Norway.•Managed a yearly sales budget of approx. NOK 10 million•Developed and expanded a national customer portfolio through direct field sales•Conducted market mapping and prospecting across the Norwegian electrical sector•Negotiated framework agreements with installers, wholesalers and contractors•Identified new market opportunities and built long-term customer relationships
- IDT Solutions ASSales & Marketing ManagerTECHJanuary 2012 - January 2020 (8 years)Responsible for sales and marketing strategy across several business areas including electrical components, sports equipment and furniture systems.•Led the commercial development of multiple product divisions•Managed key accounts and distributor relationships in domestic and export markets•Developed pricing strategies and market positioning•Implemented CRM systems and structured sales processes•Conducted market analysis, competitor benchmarking and strategic planning•Member of the executive management team•Participated in board reporting and strategic decision processes
- IDT Solutions ASChief Sales & Marketing Officer (CSMO)IMPORT AND EXPORTJanuary 2020 - Today (6 years and 7 months)Executive responsibility for global sales, marketing and commercial strategy across several industrial product areas.•Responsible for international sales development and export growth•Built and managed distributor networks across Europe, North America and Asia•Developed and commercialized sports equipment in collaboration with elite athletes and national teams•Led go-to-market strategies for new product launches•Established ambassador programs and international brand positioning•Responsible for pricing strategy, channel management and brand protection•Led digital marketing initiatives and international e-commerce development•Active role in company strategy, investment planning and board reporting
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Education
- Upper Secondary Education – Media & CommunicationGjøvik Videregående Skole2009