Freelancer profile translated to English.
Back to original languageAbout Morine
Welcome to my universe, where creativity, strategy, and authenticity meet to bring unique brands to life.
Passionate about communication and design, I support projects from A to Z: from visual identity to strategic positioning, including storytelling, copywriting, and public relations.
My approach combines analysis, creativity, and personalized support to create coherent and impactful brand universes, tailored to each client and each market.
French
Native or bilingual
English
Native or bilingual
Dutch
Fluent
Spanish
Conversational
Can work on-site
Biarritz (up to 50km), Bayonne (up to 50km), Anglet (up to 50km), Saint-Jean-de-Luz (up to 50km), Bordeaux (up to 20km)
Experience
- FreelanceFreelanceSeptember 2024 - Today (1 year and 11 months)Biarritz, FranceVisual Identity & Graphic Design
- Conception of complete visual identities (logos, palettes, typographies, graphic guidelines).
- Creation of visual content & videos adapted for print and digital (social media, campaigns, promotional materials).
- Artistic direction and adaptations across all media.
Brand Creation & Strategy- Competitive analysis and study of visual/strategic universes.
- Definition of positioning (value proposition, promise, differentiation).
- Development of storytelling and brand tone (key texts, baseline, narrative universe).
Copywriting, Storytelling & PR- Writing of editorial content adapted to each medium (articles, interviews, reviews, web content, social media).
- Writing and distribution of press releases/kits.
FR/EN/NL Translation.- Development of media strategies & partnership coordination.
Consulting & Support- Strategic 360° communication consulting.
- Implementation and monitoring of communication actions.
- Personalized client support in their branding & visibility projects.
- Champels Creative HospitalityCommunication & MarketingHOSPITALITYNovember 2023 - June 2025 (1 year and 7 months)Biarritz, France
- Creation of luxury/high-end hotel brands: property visits, owner interviews, benchmarking, positioning, customer experience, signature elements, copywriting/storytelling and tone of voice, branding, public relations, coordination of photo and video shoots, website coordination, social media, digital advertising,...
- Budget development and management.
- Stakeholder management and coordination.
- Copywriting, graphic design,...
- WMH Project Brussels (ex Vademecom)Public Relations & Communication Project SpecialistPRESS AND MEDIAJanuary 2023 - May 2023 (4 months)Brussels, BelgiumStrategic communication and public relations support to enhance clients' visibility and reputation.
- Writing impactful press releases and kits, tailored to targeted media.
- Media training: preparing spokespersons for TV, radio, and print interviews.
- Public Relations: journalistic lobbying, media database management, organizing strategic connections.
- Media monitoring and proactive e-reputation management.
Key Results:improved media coverage, better client preparation for interviews, and optimized media relations.
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Education
- Master's degree in Public Relations, Knowledge ManagementIHECS2020Master's degree in Public Relations, Knowledge Management
- Master's degree, Public RelationsUniversité libre de Bruxelles2020Master's degree, Public Relations
Certifications
- Inside LVMH Certificate - Creations & Branding, Retail & Customer ExperienceLVMH2024