Freelancer profile translated to English.
Back to original languageAbout Morine
Welcome to my universe, where creativity, strategy, and authenticity meet to bring unique brands to life.
Passionate about communication and design, I support projects from A to Z: from visual identity to strategic positioning, including storytelling, copywriting, and press relations.
My approach combines analysis, creativity, and personalized support to create coherent and impactful brand universes, tailored to each client and each market.
French
Native or bilingual
English
Native or bilingual
Dutch
Fluent
Spanish
Conversational
Can work on-site
Biarritz (up to 50km), Bayonne (up to 50km), Anglet (up to 50km), Saint-Jean-de-Luz (up to 50km), Bordeaux (up to 20km)
Experience
- FreelanceFreelanceSeptember 2024 - Today (1 year and 9 months)Biarritz, FranceVisual Identity & Graphic Design
- Creation of complete visual identities (logos, palettes, typographies, graphic guidelines).
- Creation of visual content & videos adapted for print and digital (social media, campaigns, promotional materials).
- Art direction and adaptations across all media.
Brand Creation & Strategy- Competitive analysis and study of visual/strategic universes.
- Definition of positioning (value proposition, promise, differentiation).
- Development of storytelling and brand tone (key texts, tagline, narrative universe).
Copywriting, Storytelling & PR- Writing editorial content adapted to each medium (articles, interviews, reviews, web content, social media).
- Writing and distributing press releases/kits.
FR/EN/NL Translation.- Development of media strategies & partnership coordination.
Consulting & Support- Strategic 360° communication consulting.
- Implementation and monitoring of communication actions.
- Personalized support for clients in their branding & visibility projects.
- Champels Creative HospitalityCommunication & MarketingHOSPITALITYNovember 2023 - June 2025 (1 year and 7 months)Biarritz, France• Creation of luxury / high-end hotel brands: property visits, owner interviews, benchmarking, positioning, customer experience, signature elements, copywriting / storytelling and tone of voice, branding, public relations, coordination of photo and video shoots, website coordination, social media, digital advertising,...• Budget development and management.• Stakeholder management and coordination.• Copywriting, graphic design,...
- WMH Project Brussels (ex Vademecom)Public Relations & Communication Project SpecialistPRESS AND MEDIAJanuary 2023 - May 2023 (4 months)Brussels, BelgiumStrategic communication and press relations support to enhance client visibility and reputation.
- Writing impactful press releases and kits, tailored to targeted media.
- Media training: preparing spokespeople for TV, radio, and print interviews.
- Press relations: journalist lobbying, media database management, organizing strategic connections.
- Media monitoring and proactive e-reputation management.
Key results:improved media coverage, better client preparation for interviews, and optimized media relations.
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Education
- Master's degree in Public Relations, Knowledge ManagementIHECS2020Master's degree in Public Relations, Knowledge Management
- Master's degree, Public RelationsUniversité libre de Bruxelles2020Master's degree, Public Relations
Certifications
- Inside LVMH Certificate - Creations & Branding, Retail & Customer ExperienceLVMH2024