About Morgan
English
Native or bilingual
Spanish
Fluent
Portuguese
Conversational
French
Native or bilingual
Experience
- GCG structuringContent managerHEALTH AND WELLNESSSeptember 2023 - Today (2 years and 9 months)Paris, FranceClients: JYLOR, BIANOCHY, WANDERNANA, FARMITOO, MEDHI SOUCIDevelopment of content strategies: Creation and implementation of editorial plans adapted to target audiences.AI Training: Use and coaching on tools like Jasper, ChatGPT, N8N (marketing automation)SEO writing and optimization: Writing blog articles optimized to increase organic visibility and traffic to client sites.Marketing automation: Development of automated customer journeys using powerful tools such as Klaviyo and Carts Guru to promote engagement and conversions.Advertising texts: Creation of optimized content for advertising campaigns on Instagram, Facebook, TikTok and Snapchat.Community Management: management and animation of online communitiesVideo content: Script writing, creation of subtitles and video editing (capcut, premiere pro)Creative team coordination: Strategic collaboration with graphic designers and motion designers to ensure a coherent editorial line and an attractive design.Analytical monitoring: Analysis of KPIs (Instagram, Tiktok, Facebook, SEMRush, Woocommerce)
- Restaurant Verre chez moiContent ManagerRESTAURANTS AND FOOD SERVICEJune 2021 - May 2023 (1 year and 11 months)Paris, FranceRelationship with Zenchef: Updating the Verre Chez Moi website and creating newsletters to build customer loyalty.Community Management: Planning and disseminating attractive content in collaboration with a graphic designer, respecting the identity of the brands.Editorial planning: Coordination of photo and video shoots with the graphic designer and the catering team according to marketing objectives.Video production: Filming culinary preparations and dynamic editing on Premiere Pro or CapCut.Culinary photography: Taking photos of dishes, transmitted to the graphic designer for retouching.Website: Creation of a second WordPress site for the Chai Victor fine grocery store.
- UALA BALINÉAContent managerFASHION AND COSMETICSDecember 2020 - March 2021 (3 months)Paris, FranceContent management of the site via the BackendWriting the Storytelling of each new clientWriting product sheetsSEO writing optimization (keywords, backlinks, Image resolution)Management and publication of photos on the site in connection with our photographersDefinition of the Digital Marketing strategy for the FR websiteCollect KPIs and analyze performance tracking indicators
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Education
- BTS Management of SMEs/SMIsCarcado- Saisseval2016- Gestion du SI - Gestion Financière - Marketing - Droit du travail et des entreprises - Gestion relation clients fournisseurs - Organisation et planification - Comptabilité
- ATS Preparatory Class / Bachelor's Degree in Business ManagementÉcole Nationale de Commerce2017- Gestion Financière - Comptabilité - Droit du travail et des entreprises - Marketing