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Morgan PoitrotMP

Morgan Poitrot

Content Manager & Innovative AI

€300/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Morgan

Digital content strategist, specializing in storytelling and AI technologies. I design innovative strategies that maximize brand impact by captivating and engaging their audiences through modern tools.
  • English

    Native or bilingual

  • Spanish

    Fluent

  • Portuguese

    Conversational

  • French

    Native or bilingual

Can work on-site
Paris (up to 20km)

Experience

  • GCG structuring
    Content manager
    HEALTH AND WELLNESS
    September 2023 - Today (2 years and 9 months)
    Paris, France
    Clients: JYLOR, BIANOCHY, WANDERNANA, FARMITOO, MEDHI SOUCI

    Development of content strategies: Creation and implementation of editorial plans adapted to target audiences.
    AI Training: Use and coaching on tools like Jasper, ChatGPT, N8N (marketing automation)
    SEO writing and optimization: Writing blog articles optimized to increase organic visibility and traffic to client sites.
    Marketing automation: Development of automated customer journeys using powerful tools such as Klaviyo and Carts Guru to promote engagement and conversions.
    Advertising texts: Creation of optimized content for advertising campaigns on Instagram, Facebook, TikTok and Snapchat.
    Community Management: management and animation of online communities
    Video content: Script writing, creation of subtitles and video editing (capcut, premiere pro)
    Creative team coordination: Strategic collaboration with graphic designers and motion designers to ensure a coherent editorial line and an attractive design.
    Analytical monitoring: Analysis of KPIs (Instagram, Tiktok, Facebook, SEMRush, Woocommerce)
    Email marketing marketing automation Carts guru Copywriting Branding Storytelling Graphic Design
  • Restaurant Verre chez moi
    Content Manager
    RESTAURANTS AND FOOD SERVICE
    June 2021 - May 2023 (1 year and 11 months)
    Paris, France
    Relationship with Zenchef: Updating the Verre Chez Moi website and creating newsletters to build customer loyalty.
    Community Management: Planning and disseminating attractive content in collaboration with a graphic designer, respecting the identity of the brands.
    Editorial planning: Coordination of photo and video shoots with the graphic designer and the catering team according to marketing objectives.
    Video production: Filming culinary preparations and dynamic editing on Premiere Pro or CapCut.
    Culinary photography: Taking photos of dishes, transmitted to the graphic designer for retouching.
    Website: Creation of a second WordPress site for the Chai Victor fine grocery store.
    Wordpress Divi Mailerlite Emailing Hootsuite Instagram Web Content Writing SEMrush
  • UALA BALINÉA
    Content manager
    FASHION AND COSMETICS
    December 2020 - March 2021 (3 months)
    Paris, France
    Content management of the site via the Backend
    Writing the Storytelling of each new client
    Writing product sheets
    SEO writing optimization (keywords, backlinks, Image resolution)
    Management and publication of photos on the site in connection with our photographers
    Definition of the Digital Marketing strategy for the FR website
    Collect KPIs and analyze performance tracking indicators
    SEMrush Web Content Writing SEO Writing Storytelling

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Education

  • BTS Management of SMEs/SMIs
    Carcado- Saisseval
    2016
    - Gestion du SI - Gestion Financière - Marketing - Droit du travail et des entreprises - Gestion relation clients fournisseurs - Organisation et planification - Comptabilité
  • ATS Preparatory Class / Bachelor's Degree in Business Management
    École Nationale de Commerce
    2017
    - Gestion Financière - Comptabilité - Droit du travail et des entreprises - Marketing

Skill set

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