Morgan Parfitt-David

My name is Morgan Parfitt-David and I graduated with a PhD in Behavioral Sciences obtained jointly from the University of Quebec in Montreal (Canada) and the University of Burgundy (France) in 2011.

After a few years in research, I created my own consulting firm in 2016. This adventure lasted 7 years and gave me the opportunity to apply the principles of behavioral science and communication psychology in multiple contexts. I have advised or conducted consumer and user studies for small businesses as well as large groups such as Total, Safran or Panzani.

After a stint as Senior Consumer Psychologist for the entrepreneur training company Bizmoni, I now offer my services, consulting, studies and conferences, in the field of communication psychology.

Two missions for me: 1) help you understand how your target perceives, judges and is influenced by your messages, your products, your services and your brand using scientific psychology tools; 2) use communication psychology principles to reach your target effectively.