Freelancer profile translated to English.
Back to original languageAbout Morgan
👉 I help your business grow with Google Ads & Social Ads (facebook ads, instagram ads, youtube ads, pinterest Ads, tiktok Ads)
➡️How I proceed :
🔍 Audit, recommendations, and definition of the new strategy
🧠 Creation of impactful ads
🎨 Production of your high-performing advertising creatives
🧪 Application of my testing framework to find THE winning formula
📈 Use of advanced methods to maximize your ROI.
I have the specific focus of placing a strong emphasis on the production of high-performing advertising assets.
But also on supporting you throughout your digital strategy and bringing sustainable growth to your business.
➡️My support includes :
- Development of your Google Ads, Facebook Ads strategy
- Configuration of your advertising account and tracking (Google Tag Manager, Google Analytics)
- Management and optimization of your campaigns
- Production of advertisements for the campaigns (images + videos)
➡️My references :
La Navette
Caravel
Breizh Toit
Les Bons Conseils Immo
UpMyBiz
26 Academy
Planete Croisiere
And others
To learn more about my profile, contact me!
Looking forward to meeting you and discussing your business ✌🏻
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Tahiti Numérique
On Malt
Creation and Management of Ads Strategy - Media BuyOctober 2024 - November 2024 (2 months)- Client Needs Analysis: In-depth evaluation of business objectives to align digital marketing strategies.- Campaign Design and Management: Creation and supervision of multi-platform advertising campaigns tailored to specific client goals.- Content and Creative Creation: Development of impactful advertising visuals and messages to improve user engagement.- Tracking Implementation: Installation and configuration of tracking tools to measure campaign effectiveness, including setting up Google Analytics 4 (GA4) for advanced monitoring.- Strategy Optimization: Continuous adjustments based on data analysis to maximize ROI and reduce cost per acquisition.- Internal Team Collaboration: Working with company teams to ensure brand consistency and cross-functional optimization.- Results Achieved: Significant improvement in conversion rates and customer engagement, with a notable decrease in acquisition costs. - Nostrum CareLaunch of the Nostrum Care Mutual Health InsuranceHEALTH AND WELLNESSJanuary 2023 - Today (3 years and 7 months)Mission Objective: Generate qualified leads and increase subscriptions for Nostrum Vita, a new mutual health insurance, by effectively utilizing digital advertising channels: Meta Ads (Facebook and Instagram), Google Ads, TikTok Ads, and LinkedIn Ads.Tasks and Responsibilities:- Strategy and Account Structure Creation: Develop a comprehensive advertising strategy, tailored to the specifics of each platform, to effectively target potential customers.- Campaign Setup: Creation of advertising campaigns, including ad copywriting, target audience selection, and campaign configuration to optimize reach and engagement.- Campaign Monitoring and Optimization: Continuous monitoring of campaigns, analyzing performance data to make real-time strategic and technical adjustments.- Strategy Adaptation: Based on performance analyses, regularly adapt and refine the advertising strategy to improve campaign effectiveness.- Creative Brief Writing: Write creative briefs to guide the design of advertising visuals, ensuring they align with brand strategy and campaign objectives.- Landing Page Optimization: Collaborate with teams to optimize landing pages.- Reporting: Prepare detailed reports to present campaign results and provide key insights and recommendations for future iterations.
- La NavetteStrategy, Redesign, and Management of Google Ads & Facebook AdsAUTOMOBILEDecember 2021 - Today (4 years and 7 months)🎯The Mission :Campaign setup, management, and optimization (Google Ads, Facebook Ads) + Creative Strategy.📊Results :+ 511% leads per month via Google and Facebook Ads with a similar budget➡️The Tasks :- Audit of Google Ads & Facebook Ads accounts- Define the acquisition strategy based on personas and objectives.- Campaign configurations and optimizations- Responsible for creative strategy: Brief, Visual Creation (images + videos)- Creation of Google Ads, Facebook Ads campaigns- Tracking implementation- Monitoring and optimization: Creation of dashboards to track performance.🛠️ Tools used: Facebook Ads, Google Ads, Google Tag Manager, Google Analytics, Google Data Studio, Figma, Jitter, Kapwing
Reviews
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Education
- Data For ProEmil2021Formation à l'analyse de la data: - SQL, Python - Google Data Studio - Google Sheets
- Growth Hacking Immersive CourseGrowth Tribe2022-Retour aux principes de base: Fondez la prise de décisions sur la data dans chaque aspect du Growth Marketing & Experimentation. De l'identification des personas et des motivations à la croissance. Construisez un parcours client et les 5 étapes du processus d'expérimentation - Faites travailler la data pour vous: L'importance de la data et de la lean analytics. La différence entre la data quantitative et qualitative et comment les utiliser - Concevez et réalisez vos propres expérimentations: Recueillez des idées en puisant dans les deux premiers modules. Utilisez BRASS et PIES pour classer les idées. Concevez votre propre expérimentation. Analysez et comprenez les résultats (étudiez la data). - Funnel marketing (awareness et acquisition): Choisissez vos canaux de sensibilisation et espionner vos concurrents. Créez vos propres outils de marketing et utilisez-les comme canaux. Plongez-vous dans l'optimisation des landing pages - Funnel marketing (activation et rétention): Définissez votre "WOW" moment et dirigez les utilisateurs vers ce moment. Associez les utilisateurs actifs à la rétention - Funnel marketing (referrals et revenu): La viralité organique et comment tirer parti des boucles de croissance pour les références. CLTV et indicateurs de revenu. Blocage des revenus et exploitation de la data qualitative pour améliorer les revenus