About Morgan
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- Agence FoulonCreation & Deployment of Brand IdentityCONSULTING AND AUDITSMarch 2023 - June 2023 (3 months)Paris, FranceBRAND STRATEGY:Development of the brand strategy.-> Definition of the brand's mission, vision, values, personality, differentiating elements.. etc-> Target audience study (needs, desires, challenges...)-> Market & competitor analysis-> Creation of a brand guideVISUAL IDENTITY:Creation of all elements that make up the new visual identity.-> Main logo and its variations (icon, submark..)-> Color palette-> Mood board-> Patterns-> Business cards-> Visual identity usage guide
- KAUFMAN & BROAD EUROPEWeb Marketing Project ManagerREAL ESTATESeptember 2019 - August 2021 (1 year and 11 months)Neuilly-sur-Seine, FranceKaufman & Broad is one of the leaders in real estate development in France, specializing in new housing construction and real estate project development.Their website receives over 50,000 visitors per month, demonstrating their influence and presence in the sector.I joined the digital marketing team to work on the execution and implementation of the following tasks:- In-depth management and continuous optimization of the company's website, ensuring its proper functioning and constant improvement.- Monitoring and detailed analysis of website statistics, including identifying traffic acquisition channels, analyzing user behavior, and proposing improvements based on collected data.- Design and deployment of automated email marketing campaigns, aimed at maintaining subscriber engagement and fostering conversion.- Creation and execution of strategic social media advertising campaigns, using analytical data to effectively target our audience and maximize results.Tools used:Google Analytics, Drupal, Sarbacane, Teams, Facebook Business Manager, Photoshop
- ConsertoCommunications OfficerREAL ESTATEJanuary 2019 - June 2019 (6 months)Paris, FranceSpecializing in urban renovation, Concerto is a company that selects characterful old properties to enhance them.As a member of the communications team, I was responsible for the following tasks:- Design and layout of presentation booklets detailing completed projects.- Management and animation of the company's social media, primarily on LinkedIn and Instagram.- Management and optimization of the company's website for an optimal user experience.- Organization of client and internal events to strengthen relationships and promote company culture.Tools:Indesign, Photoshop, Wordpress, Teams
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Education
- Bachelor Web Marketing & Social MediaDigital College2021
Certifications
- Bachelor in Digital Marketing & Social MediaDigital College2021