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Morgan GutierrezMG

Morgan Gutierrez

Graphic designer | Web designer | Branding & packaging ✨

€400/day
Paris, FR
3-7 years

Average response time: A few days

Freelancer profile translated to English.
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About Morgan

Are you looking for a brand designer to build or strengthen your company's identity and visibility? To be supported in the creation and development of a unique and distinctive brand universe? ✨

👩🏼‍💻 I am a graphic and web designer, specialized in branding for 4 years, mainly in the travel, lifestyle, and fashion sectors.
Since the creation of my studio, I have helped more than 15 entrepreneurs develop their brand image with personalized solutions, reflecting their personality and the unique values of their companies.

As a brand designer, I know that creating a business with a good concept is not enough.
It is essential to add a strong brand identity, which resonates deeply with your target audience and allows you to stand out in your market.

🔍 How can I help you?
I will guide you in building a unique brand universe, from developing a brand strategy (positioning, values, personality, target audience) to creating a strong visual identity (logos, colors, images, patterns, icons..).

I can also assist you in deploying this identity across various channels, such as your website and social media, to ensure a consistent and strong brand presence.

🎯 The goal?
My goal is to provide you with the necessary elements and strategy to build an authentic and memorable brand. Together, we will work to highlight your distinctive strengths, creating a brand identity that not only speaks to your audience but also evolves with your business.

🌟 The results?
With this comprehensive and personalized approach, you can expect a brand that clearly stands out in the market, attracts and retains a target clientele, and embodies the spirit of your company.

Let's discuss your project! 💬
Contact me directly through the platform.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Marseille (up to 50km), Toulouse (up to 50km), Arrondissement de Saint-Pierre (up to 50km)

Experience

  • Agence Foulon
    Creation & Deployment of Brand Identity
    CONSULTING AND AUDITS
    March 2023 - June 2023 (3 months)
    Paris, France
    BRAND STRATEGY:
    Development of the brand strategy.
    -> Definition of the brand's mission, vision, values, personality, differentiating elements.. etc
    -> Target audience study (needs, desires, challenges...)
    -> Market & competitor analysis
    -> Creation of a brand guide

    VISUAL IDENTITY:
    Creation of all elements that make up the new visual identity.
    -> Main logo and its variations (icon, submark..)
    -> Color palette
    -> Mood board
    -> Patterns
    -> Business cards
    -> Visual identity usage guide
    Graphisme Design logo Stratégie de marque Branding Adobe Illustrator Adobe InDesign Stratégie de positionnement Identité visuelle Conception d’identité visuelle image de marque Branding & Identity Graphisme digital Communication print
  • KAUFMAN & BROAD EUROPE
    Web Marketing Project Manager
    REAL ESTATE
    September 2019 - August 2021 (1 year and 11 months)
    Neuilly-sur-Seine, France
    Kaufman & Broad is one of the leaders in real estate development in France, specializing in new housing construction and real estate project development.
    Their website receives over 50,000 visitors per month, demonstrating their influence and presence in the sector.

    I joined the digital marketing team to work on the execution and implementation of the following tasks:
    - In-depth management and continuous optimization of the company's website, ensuring its proper functioning and constant improvement.
    - Monitoring and detailed analysis of website statistics, including identifying traffic acquisition channels, analyzing user behavior, and proposing improvements based on collected data.
    - Design and deployment of automated email marketing campaigns, aimed at maintaining subscriber engagement and fostering conversion.
    - Creation and execution of strategic social media advertising campaigns, using analytical data to effectively target our audience and maximize results.

    Tools used:
    Google Analytics, Drupal, Sarbacane, Teams, Facebook Business Manager, Photoshop
    Gestion de projet web Stratégie webmarketing Facebook Marketing Campagne emailing Google Analytics Analyse de données Réseaux sociaux Publicité Facebook Webmastering Gestion de sites web d’entreprise Adobe Photoshop
  • Conserto
    Communications Officer
    REAL ESTATE
    January 2019 - June 2019 (6 months)
    Paris, France
    Specializing in urban renovation, Concerto is a company that selects characterful old properties to enhance them.

    As a member of the communications team, I was responsible for the following tasks:
    - Design and layout of presentation booklets detailing completed projects.
    - Management and animation of the company's social media, primarily on LinkedIn and Instagram.
    - Management and optimization of the company's website for an optimal user experience.
    - Organization of client and internal events to strengthen relationships and promote company culture.

    Tools:
    Indesign, Photoshop, Wordpress, Teams
    Adobe InDesign Graphisme Adobe Photoshop Stratégie de communication Community management Evénementiel Communication digitale Graphisme print Création de supports de communication Organisation événementielle Communication interne Communication visuelle

Recommendations

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Sten QuidelleurSQ
Former user and 1 other person have recommended Morgan

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Education

  • Bachelor Web Marketing & Social Media
    Digital College
    2021

Certifications

  • Bachelor in Digital Marketing & Social Media
    Digital College
    2021
    Stratégie webmarketing UI/UX Design Graphiste PAO Stratégie de communication Graphisme Branding Réseaux sociaux PAO

Skill set

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