Freelancer profile translated to English.

Description

Self-employed for +10 years, I assist you in choosing and implementing your analytics and tag management tools, as well as managing your acquisition levers.

In a context where digital marketing is becoming increasingly technical, I help you collect, analyze, and activate your data to achieve greater performance.

With a background as a computer engineering graduate and having managed several tens of millions of € in media budget, I enable business and technical teams to collaborate better thanks to my role as a 'marketing technician'.

Industry field of expertise

Languages

English
Fluent
Spanish
Basic
Japanese
Basic
Korean
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Expert Tracking Shopify Freelance
Shopify Tracking Consultant via GTM server-side
June 2024 - Today (2 years)
For about ten Shopify stores, I managed the migration of tracking from native applications, which are limited, to a GTM + GTM server-side + CMP setup.

- Application recommendation for the tagging plan
- Benchmarking of CMPs and implementation of a new CMP with format recommendation allowing optimization of the consent rate
- Setup of GTM and GTM server-side (sGTM) including Google Ads, Facebook cAPI, TikTok Events API, Pinterest cAPI, Snapchat cAPI, ...

References:
LI-VY, Lanvin, Etudes Studio, Cimaises&+, 285 Motorsport, Marine Serre, Sans Complexe, Raymond Weil, ...
Shopify GTM sGTM Tagging Plan Addingwell
Groupe ETAM
Freelance - Analytics Consultant
FASHION AND COSMETICS
June 2021 - Today (5 years)
Paris, France
I am responsible for defining and implementing tracking for the Etam, Undiz, Maison123, and LIVY brands worldwide (about forty countries in total).

Technical stack:
- GTM + sGTM
- GA4
- OneTrust then Didomi
- Content Square
- SFCC for Etam, Undiz, and M123, Shopify for LIVY
GTM Google Tag Manager sGTM Google Analytics Didomi
E.Leclerc
Tracking Consultant - GA4 / GTM
RETAIL (LARGE RETAILERS)
January 2020 - Today (6 years and 5 months)
Paris, France
I am involved in tracking issues with the digital marketing teams (analytics, acquisition, and CRO) on about ten E.LECLERC websites.

Technical stack:
- GTM + sGTM via Addingwell
- GA4
- Looker Studio
- OneTrust then Didomi
- Content Square
GTM sGTM Didomi Addingwell Google Analytics