Description

ABOUT ME:

French-Chinese strategist with 5+ years experience in consumer insight, brand image and marketing intelligence. Fluent in CN/EN/FR and social listening.

EXPERIENCE:

Worked for brands (Chanel, Louis Vuitton in-house) and agencies (creative/research/trends) on strategic planning and innovation/insight projects, helping better understand the audience and broadening their way into future market.

EXPERTISE:

Specialize in fashion & lifestyle, passionate about new concept & cultural trends that can shape our future

Industry field of expertise

Languages

Chinese
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

L'Oréal Corporate - PPD
On Malt
SBS report - Kérastase Gloss Absolu
FASHION AND COSMETICS
September 2025 - September 2025
Performance review of Gloss Absolu launch, multi-country scope with social listening & commercial results, tackling product review, consumer trends, audience tribe
Opella Healthcare Group (CHC)
On Malt
Trend consultant
BIOTECH
October 2024 - November 2024 (1 month)
Trend analysis on CN social media, mainly about consumer rituals evolution and cultural observation on office routines of chinese GenZ
Trend Analysis Social listening Consumer Insight Wechat Chinois
CHANEL
Global Communication Strategy Project Manager
LUXURY GOODS
January 2023 - January 2024 (1 year)
Paris, France
• Lead 360°communication projects and orchestrate content strategy across key platforms (social, influence, e-commerce…), set vision on long-term initiatives to foster desirability that matches with brand image
• Interact with internal stakeholders and collaborate with external agencies, define tailored strategic roadmap to reach targeting audiences
• Using data-driven insight tools to measure content performances and identify trends to optimize future strategies