Morgane Siramy

Since January 2018, I have been a freelance digital communication consultant, with expertise supported by a hybrid entrepreneurial background. At 21, I launched COCY, an innovative webmagazine supported by the Pépite France Program, highlighting cultural initiatives.

In 2016, I co-founded STUDIO COCY, a digital communication agency in the food, culture, and innovation sectors. As co-founder and business developer, I led digitalization and branding strategies, enabling our clients to stand out. In 2018, I expanded my skills with a restaurant project.

Today, I use this know-how to help companies digitize their communication strategically and boldly, allowing them to distinguish themselves and achieve their goals in an evolving digital landscape.

- **Personalized Digital Strategy**: Design of tailor-made solutions, focused on concrete and measurable results.

- **Innovation and Creativity**: Development of innovative strategies that capture attention and engage target audiences.

- **Harmonious Transformation**: Facilitation of companies' digital transition, promoting coherent and effective transformations.

My ambition is to create bridges between companies and their audiences, by developing impactful and sustainable communications. Building on my past experiences, I am constantly seeking new opportunities to bring innovative perspectives and significant added value to each project.

Rebranding and Communication Strategy Development Mission for PULP:

As Communication & Press Relations Manager and Social Media Manager at PULP, I have the opportunity to carry out a strategic rebranding mission, transitioning the brand from Sunnysmoker to PULP, to meet new market positioning objectives.

My main role is to rebuild PULP's brand image, aligning communication strategies with the company's new objectives. This includes social media management, developing press relations, and creating an educational strategy to support smoking cessation.

- **Rebranding**: Complete transformation of the brand image, from Sunnysmoker to PULP, to better reflect the company's values and ambitions.

- **Digital Communication Strategy**: Development and implementation of campaigns on various digital platforms to increase brand awareness and effectively engage our audience.

- **Press Relations**: Developing relationships with the media to increase PULP's visibility and promote our new identity.

- **Educational Strategy**: Designing educational content to help our clients in their smoking cessation journey, thus strengthening our position as a responsible and committed player.

By using various communication levers, the goal is to align digital initiatives with PULP's specific objectives. This allows me to promote the brand's image while creating a dynamic and engaged community around our products and services.

Social networks are key tools for developing brand awareness. Through precise and targeted management, I have been able to increase our visibility and strengthen our online presence, thus ensuring a lasting relationship with customers.

During my mission with the BARRIO NORTE restaurant group, I had the opportunity to implement a comprehensive and innovative digital communication strategy. My role was to support the digitalization of their communication in response to the pandemic, which disrupted consumption habits, particularly with the rise of takeaway sales.

The group includes the establishments La Recoleta (17th), Caminito (2nd), Palermo (17th), and Mon Vin Argentin, the largest French online wine cellar specializing in Argentinian wines. My main objective was to transform the brand image of these restaurants on various digital platforms to convert internet users into active and loyal customers.

Using various communication levers, I managed to align digital strategies with the unique objectives and challenges of each establishment. This allowed me to promote the group's 2.0 image, highlighting the expertise and richness of Franco-Argentinian gastronomy, while creating a dynamic and engaged community around these restaurants.

Social networks proved to be essential tools in developing their brand awareness. Through precise and targeted management, I was able to increase their visibility and strengthen their online presence, thus ensuring lasting brand recognition and a solid relationship with their customers.

This mission was a rewarding experience that allowed me to develop valuable skills in digital communication while contributing to the success and influence of BARRIO NORTE in the Parisian culinary scene.