You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
New report
Malt Tech Trends 2026
Morgane SanterreMS

Morgane Santerre

Product Marketing Manager

€590/day
Rennes, FR
3-7 years
Etude de marché
Positionnement produit
Messaging
Go-to-Market (GTM) Strategy
Stratégie de ciblage

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Morgane

I am Morgane, aProduct Marketing Manager with 10 years of expertise in market research, including 6+ years dedicated to Product Marketing.
I work withstartups, scale-ups, and companies undergoing digital transformationto turn their value proposition into concrete results: commercial traction, product adoption, and revenue.

I specialize in 3 key areas:

1️⃣ Go-to-Market & Offer Launch
Complete creation and launch of new offers/products
From strategy to first measured results
Results: €700K ARR generated (WeFiiT), +€10M incremental revenue (Accor), 500+ subscriptions in pilot phase (Ma French Bank)

2️⃣ Market Analysis & Strategic Positioning
Data-driven mapping of segments and ICPs through win/loss analysis
Definition of differentiating positioning per segment
Identification of jobs-to-be-done and unique attributes
Results: +30% leads generated (Jinka Pro), 1000+ MAU in 6 months (Roole Map), 38% open rate vs 21% benchmark (Share Heritage)

3️⃣ Sales Enablement & Alignment
Building arguments aligned across sales/marketing/product
Competitive battle cards and discovery scripts
Optimization of customer journeys and reduction of time-to-close
Results: -50% time-to-close (Jinka Pro), x4 pre-sales meetings in 9 months (WeFiiT)

My Approach

Know before you convince— I don't do "generic" PMM. Before any strategy, I understand:
  • What truly converts and why (interviews + win/loss)
  • What the real barriers and levers to purchase are
  • How to differentiate your offer in the market
Data-driven & pragmatic— Clear framework, actionable recommendations, measurable results
Dual expertise— Both strategic (go-to-market vision) and operational (execution, assets, sales enablement)

  • French

    Native or bilingual

Can work on-site
Rennes (up to 50km)

Experience

  • Share Heritage
    🏆 PMM Strategic Builder & GTM Partner (B2C)
    REAL ESTATE
    May 2025 - Today (1 year and 1 month)
    St-Malo, France
    • Structuring market exploration: TAM/SAM/SOM + exploratory interviews + message testing via LinkedIn newsletter → feedback on unidentified segments.
    • Defining product vision, positioning, and brand platform
    • Creating 3 packaged offers
    • Go-to-Market strategy and management: first GTM tools → channel/message tests validated with rates above benchmarks (38% NL open vs 21%).
    • Results: 38% open rate • 4% conversion • Site & messaging delivered 06/30/25
    Stratégie produit Go-to-Market (GTM) Strategy Etude de marché Positionnement produit Hubspot
  • WeFiiT
    🏆 WeFiiT - PMM Strategic Builder & Lead Practice (B2B Consulting Service)
    CONSULTING AND AUDITS
    March 2023 - April 2025 (2 years and 1 month)
    Paris, France
    • Creating ICPs through win/loss analysis and market research
    • Creating and launching the Product Marketing offer
    • Building Sales Enablement (PMM, Ops, Data)
    • Organizing the first "Crossed Views on Product Marketing" Workshops
    • Co-creating the white paper "Product with Impact, Business with Care"
    • Results: €700K ARR < 1 year • x4 landing page traffic • x4 pre-sales meetings
    Evénementiel Stratégie de positionnement Management d'équipe Sales enablement Création d'offre
  • Accor
    🏆 Accor - PMM & Marketing Cloud Personalization (B2E)
    HOSPITALITY
    March 2024 - December 2024 (9 months)
    Paris, France
    • Product adoption and high business impact use cases for Salesforce Marketing Cloud Personalization
    • Supporting 10+ internal product & business teams
    • Creating educational and demonstration content
    • Results: +€10M incremental revenue in 9 months
    Stratégie produit Salesforce Marketing Cloud Gestion de projet Stratégie de ciblage Go-to-Market (GTM) Strategy
Check out Morgane's experience

Recommendations

Be the first to recommend Morgane

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Signup to reveal

Education

  • Engineer in marketing and management of agri-food sector companies
    Agrocampus Ouest
    2019
    Ingénieur en marketing et management des entreprises du secteur agroalimentaire
  • Food and biology
    IUT Angers
    2015
    alimentaire et biologie

Skill set

Evénementiel
Stratégie produit

Categories

  • Other