About Morgane
French
Native or bilingual
Experience
- La Nutrition systémique
On Malt
Strategic Audit: Preliminary PhaseEDUCATION AND E-LEARNINGMarch 2026 - April 2026 (1 month)Platform specialized in online nutrition coaching and program development.Mission accomplished:Comprehensive strategic audit to analyze the conversion funnel, digital asset performance, and marketing data utilization, in order to define a prioritized roadmap.Key achievements:– Analysis of the customer journey and identification of friction points in the conversion funnel.– Audit of strategic pages (performance, consistency, optimization potential).– Evaluation of data structuring and tracking.– Analysis of email list usage and activation opportunities.– Identification of priority growth levers.– Definition of actionable short-term quick wins.– Development of a 6-month strategic roadmap.– Structured recommendations for progressive, data-driven implementation. - CiviTime
On Malt
Marketing & Acquisition Strategy ConsultantENTERTAINMENT AND LEISUREFebruary 2026 - March 2026Assisted a project leader in structuring their marketing strategy and local launch. Mission focused on validating positioning, target audiences, and acquisition levers.Mission accomplished:Strategic audit and launch plan implementation, including defining positioning, identifying priority target audiences, and activating local and digital acquisition levers.Key achievements:– Market audit and local context analysis.– Definition of positioning and communication strategies.– Identification and prioritization of target audiences.– Development of a launch strategy adapted to the local context.– Structuring of partnerships to increase visibility.– Implementation of a marketing action plan (field and digital). - Palmsquare
On Malt
Emailing & Marketing Automation / Conversion Funnel ConsultantDIGITAL AND ITFebruary 2026 - March 2026Agency specializing in custom WordPress website creation and user training for independence.Mission accomplished:Strategic and operational optimization of the emailing conversion funnel to improve offer clarity, journey segmentation, and overall conversion performance.Key achievements:– Complete audit of the existing conversion funnel (user journeys, email sequences, conversion logic).– Identification of friction points and inconsistencies in offer positioning.– Redesign of customer journey structuring for better clarity and effectiveness.– Definition of a conversion strategy by sequence (objectives, messages, timing).– Restructuring of automations in Brevo.– Optimization of sending frequency and marketing pressure.– Rewriting of strategic emails with a conversion-oriented approach.
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Education
- Technical Commercialization Studies DUTIUT Cergy2005
- Master 2 (M2) Marketing StudiesESM-A School of Management2008
Certifications
- AdwordsGoogle2018