Freelancer profile translated to English.
Back to original languageAbout Morgane
Hello !
I have been aMarketerinTechforover 12 years.An expert inB2B targets(especially HR Directors, Communication Directors, Marketing Directors), I am passionate about Growth, well-being, sports, and impact.
I am not closed to the Tech sector or B2B.
So if my profile interests you, contact me :)
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The types of projects I usually manage:
Product Marketing: I help you tell your product's story to the right audience
- Target audience research, segmentation, persona workshops
- Competitive analysis and positioning
- Value proposition for complex products
- Sales enablement: creation of sales support tools and team training
- Go To Market
Growth Marketing: I help you generate sales
- Creation and optimization of websites and landing pages
- Inbound marketing strategy consulting
- Creation and distribution of content optimized for SEO/GEO, social networks, or private communities (case studies, resources, articles, webinars, etc.)
- CRM: targeted emailing campaigns, nurturing
- ABM strategy for key accounts
- Outbound strategy and sales prospecting consulting
Branding, events, and PR: I help you educate the market and make your brand known
- Brand identity: workshops on your mission / vision / values / manifesto
- PR strategy: identification of your spokespeople and key themes
- Creation and distribution of "awareness" content: studies, CEO op-eds, social media videos, etc.
- Organization of B2B events
- Partnership management
Operations: I equip you and foster collaboration between your teams to achieve performance
- Implementation of Hubspot Marketing and Sales Pro
- Creation of databases and collaborative spaces on Notion
- Team training on tools
- Dashboard creation
- Consulting on your marketing, sales, and product processes for better collaboration
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Bordeaux (up to 50km)
Experience
- Sport Heroes & United HeroesChief Marketing OfficerSOFTWARE PUBLISHINGJanuary 2018 - January 2025 (7 years)Paris, FranceMember of the Executive Committee. Creation of the marketing department, management of a team from 0 to 7 people.
Growth & Inbound marketing
- Creation & 2 redesigns of the United Heroes website and blog- 30% average newsletter open rate- Blog SEO traffic x2 each year, exceeding 10k monthly visits in 2022 (67% of total traffic)- Approx. 100 leads generated/month, with almost zero budget- Management of campaigns for Running Heroes (Meta, Apple Ads) and United Heroes (LinkedIn, Google, digital & print)- Launch of ABM campaigns and nurturing scenarios for key accounts- Reporting: 40% of 2021 revenue directly attributed to marketingProduct Marketing for B2B offerings
- Creation of a PMM portal on Notion centralizing all assets for client-facing teams (copywriting, materials, Figma)- Sales enablement: support for sales teams on messaging and for each Go-To-Market, creation of sales materialsContent Marketing, Brand, Partnerships & Events
- Coordination of internal work on mission, vision, values, manifesto, and positioning- Complete redesign of the United Heroes brand identity with the Brand Designer and internal acculturation (brand book, content creation guides)- Production of awareness content (Vox Pop, Observatory, influencers) and establishment of partnerships- Organization of events (Wellbeing Lab, Running Observatory, trade shows)- Creation and animation of a customer community: co-creation of content (videos, conferences) and UGC, animation of a customer newsletter and dedicated events (United Lab, H-GAMES)Operations & tools
- Implementation of HubSpot Marketing & Sales Pro, CRM process structuring and team training- Creation of KPI and OKR monitoring dashboards (HubSpot and external data)- Setup of Notion and Airtable spaces for campaign management and sales support - WebediaContent Marketing ManagerSOFTWARE PUBLISHINGJanuary 2016 - January 2018 (2 years)Levallois-Perret, FranceCamp de Bases - Customer Data Platform & Data Agency (Strategy, CRM, CDP, GDPR, Data Science)
DIGITAL MARKETING
website upgrading, SEO, lead generation, tracking & analyticsCONTENT CREATION
product videos, infographics, white papers, articles, webinars, business cases, studies, ads (print and display)PR/EVENTS
press release, journalists and influencers engagement, event organization (workshops, breakfasts, exhibitions, awards)COORDINATION
management, team work with corporate communication, internal communication (email, meeting presentations) - HeadooProduct Marketing Manager & Sales EnablementSOFTWARE PUBLISHINGJanuary 2014 - January 2016 (2 years)Paris, France• Product Marketing• Brand Awareness• Business Development• Project management, reportings• Management of trainees and UK/US team coordination
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Education
- Manager TrainingPauline Bergeret2021Formation Manager
- TrainingGoogle Analytics2014Formation