Morgane M.

As an independent Web Content Manager, I support companies (e-commerce, surf camps, artisans, therapists, associations...) in creating, structuring, and optimizing their online presence. I work autonomously, often in direct collaboration with the founders, to manage content strategy and ensure editorial consistency across all digital platforms.

My main tasks:

- Editorial strategy: development of content calendars, brand storytelling, choice of formats (articles, newsletters, web pages, product sheets...)

- SEO web writing: content optimized for natural referencing, adapted to target audiences and business objectives

- Management and updating of WordPress and Shopify sites

- Design of web mockups (desktop and mobile) and UI/UX briefs for developers or integrators

- Creation of newsletters and automation of customer journeys via Mailchimp,

- Occasional community management and social media post scheduling

- Performance monitoring via Google Analytics / Search Console and SEO audit tools

Tools used:

Notion, Google Workspace, WordPress, Shopify, Prestashop, Mailchimp, Brevo Canva, Figma, ChatGPT, Cocolyze, Elementor, Notion,...

What my clients appreciate:

- My sense of organization and planning

- My strategic and aesthetic vision

- My creativity serving their universe to create the right tone

- My autonomy and reliability over time

I support Alltroc, a company committed to the reuse of surf equipment based in Hossegor, in managing and developing its online visibility. I am involved in product listing, e-commerce site optimization (Prestashop), and overall digital strategy.

E-commerce catalog management:

Listing of second-hand products (writing descriptions, visual optimization)

Order tracking, customer communication, logistics coordination

Structuring of categories and content consistency

Continuous site optimization:

On-site SEO control and improvement (metadata, internal linking, performance)

Monitoring of SEA campaigns (Google Ads) in line with commercial objectives

UX/UI recommendations to improve user experience

Social media management:

Development and scheduling of the editorial calendar

Creation of visuals and writing of posts

Monitoring and community engagement (Instagram, Facebook)

At Atlantic Surf Lodge, I play a key role in the smooth running of this family surf camp with international clientele by the ocean. As a true operational right-hand person, I coordinate both digital communication and daily management, in direct contact with the founder.

My very cross-functional tasks:

- Digital communication & marketing:

- Website redesign and management (WordPress)

- Content creation (SEO writing, newsletters, brochures, print)

- Social media management and scheduling (Instagram, Facebook)

- Coordination of photo/video shoots

- Press relations & article writing

Management & Administration:

- Invoicing, follow-ups, tour operator tracking

- Management of shared tools

- Seasonal human resources: Writing job offers + Selection and follow-up of applications

- Creation of internal tools (guides, checklists, schedules)

- Onboarding on various B2B platforms

Skills used:

Versatility, organization, autonomy, interpersonal skills, ability to juggle between strategic vision and field execution.