Morgane L.

Content strategy definition and editorial calendar creation. Creation of visuals, Reels, stories (shooting, editing, writing). Community management: moderation, subscriber responses, engagement. Management of influencer partnerships & collaboration coordination. Creation and piloting of sponsored campaigns via Meta Ads. KPI analysis & client reporting.

Clients: Ella K Paris, Nayassia, Egerie Paris, Infraslim X, Urban Factory, Millesime Beauté

Community Management & Content Creation

• Content strategy and editorial planning: Development and execution of tailored content strategies for Instagram, aligned with each brand's objectives to enhance brand awareness and foster community loyalty.

• Visual and video content creation: Design of attractive visuals, engaging stories, and creative Reels to stimulate community engagement.

• Moderation and community management: Daily interaction with followers, proactive moderation, and management of requests and comments to strengthen engagement and satisfaction.

• Competitive intelligence and trend research: Analysis of trends and the market to ensure content relevance and differentiation from competitors.

Influencer partnership management and sponsored campaigns

• Influencer partnerships: Management of partnership requests, coordination of influencer campaigns to maximize reach and impact.

• Facebook Ads campaigns: Creation, management, and optimization of sponsored campaigns, generating increased engagement for Nayassia with a 162% rise in likes.

Key results

• For Millesime Beauté: 701% increase in post reach and 209% increase in likes, thereby enhancing the brand's visibility and engagement on Instagram.

- Working with the creative team

- Establishing a planning to animate the Facebook community

- Managing Facebooks pages of France, UK, Spain, Portugal, Germany, Italy, Belgium and Netherlands

- Creating and managing Facebooks Business Ads

- Directing creative projects

- Following and monitoring numbers and campaigns budgets