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Morgane LecouffeML

Morgane Lecouffe

Product Designer

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Morgane

🎯 Product Designer (4+ years), I design useful, simple, and effective experiences with an impact-oriented approach – for both users and the business.

As the sole designer in a scale-up of 200+ people, I structured the design practice from scratch: implementing discovery processes, creating decision-making frameworks, fostering product culture, and supporting teams to embed design as a strategic lever. I also defined rituals, clear deliverables, and documented workflows to ensure alignment, quality, and speed of execution.

✨ Specializing in the tourism sector, I've tackled complex challenges. However, I adapt easily to other industries and love discovering new business contexts.

💡 My approach to transforming a need into an impactful experience:

🔍 Understand & Define
– Qualitative interviews, audits, user testing
– Product scoping with PM & business teams
– User journeys, mapping & insight formalization

🧠 Design & Iterate
– Wireframes, interactive prototypes, UI mockups
– Rapid testing to validate hypotheses
– Design system implementation and evolution

🚀 Deliver & Grow the Product
– Close collaboration with tech teams
– Prioritization focused on user & business impact
– Developing a strong product/design culture (workshops, feedback loops, learning sharing)

My portfolio:
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 20km)

Experience

  • Worldia
    Product Designer
    TRAVEL AND TOURISM
    July 2021 - October 2025 (4 years and 3 months)
    Paris, France
    - Implemented product discovery with Product Managers
    - Co-designed solutions with Worldia teams (tech, business, and operations)
    - Created and optimized user journeys
    - Designed wireframes and interactive prototypes (Figma)
    - Managed the design system
    - Ensured consistency of the experience with user needs and product strategy
    - Explored new travel uses and supported the launch of new products
    Figma Wireframing User Research UX Audit Agile Method
  • Caravel
    UX/UI Designer
    TRAVEL AND TOURISM
    February 2021 - March 2021 (1 month)
    Paris, France
    - Identified user issues, modeled personas and customer journeys
    - Conducted tests, studies, or interviews with users
    - Created relevant user journeys
    - Developed graphic charters
    - Designed wireframes, interfaces, and interactive prototypes
    - Constant monitoring (trends, tools, software)
    User Testing Wireframing User Research User Interface Design User Experience Design
  • HRS
    BtoB Marketing Assistant
    HOSPITALITY
    May 2019 - October 2019 (5 months)
    Paris, France
    Content Management:

    - Contributed to the creation of marketing materials, including sales support documents and studies
    - Ensured brand identity compliance across all marketing and sales materials
    - Updated content on digital screens and social media
    - Translated content from English to French

    Event Management:

    - Participated in organizing the annual Corporate Lodging Forum event
    - Supported community development through planning, coordination, and participation in events as needed
    - Provided support for the planning and execution of small to medium-sized HRS events in France
    - Managed relationships with venues and ensured the smooth running of on-site activities

    Digital Management:

    - Disseminated relevant, consistent, and high-value content through digital tools to attract new businesses
    - Updated and continuously improved the content of the HRS France website
    - Generated automated weekly and monthly reports using marketing automation tools
    Project Management Event Management Webmarketing Strategy

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Education

  • Master 2 - Grande Ecole Program - Digital Marketing Specialization
    Rennes School of Business
    2019
  • UX/UI Design Bootcamp
    Ironhack
    2021

Skill set (17)

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