Freelancer profile translated to English.

Description

Social Media Strategist & Lead with over 10 years of experience, I help brands and agencies in defining ambitious, coherent, and effective social media strategies.

Services

• Social Media Strategy

• Social Media Audit

• Platform Strategy (TikTok, Instagram, YouTube)

• Content Strategy

• Structuring Social Media Ecosystems

• Social Media Launch Strategy

Throughout my career, I have supported agencies such as BETC, Razorfish, TBWA, and Havas Play on strategic issues for brands like Renault, Louboutin, Bioderma, EDF, Orano, and Free.

My most recent experiences include:

- Social Media Lead @Razorfish: July 2024 - December 2025 · 1 year and 6 months

- Sr. Social Strategist @Interesting Prod x Louboutin: September 2025 · 1 month

- CR / Strategist @Newscreen x Free: May 2024 · 1 month

- Sr. Content Strategist @BETC: Sept. 2023 - April 2024 · 8 months

- Head of Social Media @Verywell: March 2022 - March 2023 · 1 year

- Sr. Social Media Strategist @PrimeVideo: July 2021 - March 2022 · 9 months

- Sr. Social Media Strategist @ORES: January 2021 - July 2021 · 7 months

My approach combines strategic vision, a deep understanding of platforms, and creative rigor.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

INDEPENDANT
Social Media Strategist & Lead
SOCIAL NETWORKS
January 2016 - Today (10 years and 5 months)
Paris, France
Social Media Strategist & Lead, I assist agencies and clients in defining and managing social media strategies, including positioning, platform strategy, and structuring social media ecosystems.

I work with agencies such as Razorfish, BETC, TBWA, and Havas Play for brands like Renault, Orano, Amazon Prime Video, Bioderma, Louboutin, Air France, EDF, Crédit Agricole, Ferrero, and Free.
Social Networks Content Strategy Strategic Recommendation Social Media Strategy Digital Communication
RAZORFISH
Social Media Lead
SOCIAL NETWORKS
July 2024 - January 2026 (1 year and 6 months)
Paris, France
Definition and management of global social media strategies for Renault, Orano, and Bioderma, as the lead Social Media representative for these accounts. Involvement in brand positioning, platform strategy, editorial recommendations, and structuring of social media ecosystems, supporting the account and creative teams.
Social Media Strategy Social Media Strategy Platform Strategy Digital Strategy Social Media Consulting
BETC
Sr. Content Strategist
SOCIAL NETWORKS
July 2017 - Today (8 years and 11 months)
Paris, France
Definition and support of social media strategies for several international brands, in collaboration with creative and account teams. Involvement in editorial platforms, strategic recommendations, and content orchestration for FRED, Ferrero Rocher, Air France (Joon), Easyjet, Elle & Vire, Mon Chéri, EDF, and Crédit Agricole.
Digital Communication Community Management Social Networks Social Media Strategy Social Media