Freelancer profile translated to English.

Description

Hello,

I am Morgane Goncalves, a digital marketing consultant. With a master's degree in eBusiness and New Technologies and 10 years of professional experience in digital marketing (client-side, media agency, and now freelance), I have acquired solid skills in digital strategy consulting, its implementation, and its management by supporting companies of all sizes (VSEs, SMEs, startups, large accounts) and from all sectors of activity.

My support can therefore be ongoing or occasional through these 3 areas:

Digital Strategy Consulting

Analysis of your digital situation
Definition of objectives, targets, levers, KPIs, and budget
Action plan and roadmap

Implementation of a 360° Digital Strategy

Creation or redesign of WordPress websites
Implementation of a Social Media strategy
Installation and configuration of Google Analytics
Installation and configuration of Google Search Console
Google Ads (Search, Shopping, Display, Video, App)
Social Ads (Facebook / Instagram / LinkedIn)

Ongoing Management

WordPress website management
Social Media Management
Management of advertising campaigns (Google Ads, Social Ads, ...)

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent
Portuguese
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km), Grenoble (up to 10km), Lyon (up to 10km)

Freelance
Digital Marketing Consultant
CONSULTING AND AUDITS
January 2019 - Today (7 years and 7 months)
Paris, France
Management of 360° digital strategies (SEO, SEA, SocialAds, CRM) for a portfolio of VSE/SME clients.
Creation and redesign of WordPress websites (showcase, booking, e-commerce) optimized for user experience (UX), SEO, and conversion.
Brand identity development : Creation of visual identity (print & digital) and social media management to increase brand awareness and community engagement.
WordPress Website Creation Google Ads
Rennotte
Marketing Manager
ARTS AND CRAFTS
February 2020 - October 2021 (1 year and 9 months)
Paris, France
▎Implementation of a marketing plan
• Definition of objectives
• Market research
• Marketing strategy
• Action plan: actions, objectives, KPIs, budget

▎Brand Marketing
• Creation of new logo, graphic charter, and editorial line
• Creation of Print materials: catalogs, brochures, business cards, …

▎Growth Marketing
• Website creation and management
• SEO & SEA
• Content Marketing: video, newsletters, blog
• Social media management
• Emailing & CRM
• Web Analytics: installation of Google Tag Manager, Google Analytics, Google Search Console, and deployment of conversion and micro-conversion tracking plan, performance monitoring dashboard via Google Data Studio,
Google Ads Growth Marketing Social Media Management Brand Management WordPress Site
Effilab
Head of Marketing & Sales
DIGITAL AND IT
October 2017 - November 2018 (1 year and 1 month)
Boulogne-Billancourt, Île-de-France, France
▎Management of a multidisciplinary team aligned around common objectives and vision
• Setting individual and collective performance objectives

▎Development and management of marketing strategy deployment
• Definition of marketing strategy: objectives, action plans, budget, KPIs
• Supervision of strategy deployment
• Monitoring the effectiveness and profitability of marketing actions

▎Development and management of sales strategy deployment
• Definition of sales strategy and monitoring of financial results
• Responding to tenders: Gathering needs, account audits, strategic and commercial proposals, presentations, negotiation, closing
• Client onboarding: Monitoring launches, satisfaction and quality monitoring, participation in strategic meetings, retention, up-selling and cross-selling
• Partnership development
• Participation and speaking at major marketing events in France,