Freelancer profile translated to English.

Description

For 20 years, I have been deciphering human behaviors and motivations to guide brands and institutions towards informed and strategic decisions.

My field: in-depth interviews, focus groups, ethnography, and tests (of concepts, usage, mockups, communication, visitor journeys, customer feedback...) – to transform data into actionable insights.

My approach combines methodological rigor and empathy, with a capacity to quickly synthesize key learnings.

→ 1000+ interviews conducted

→ 200+ focus groups facilitated

→ 60+ strategic projects delivered between 2019 and 2025

Why work with me?

✓ Autonomy: from brief to delivery

✓ Speed and efficiency: 20 years of honed experience

✓ Depth: insights that go beyond the surface

✓ Versatility: various sectors for a transversal vision (BtoB & BtoC; private & public; luxury, culture, beauty, food & beverage, retail, publishing, mail order, Pet food, e-learning...)

Languages & international: French (native), English (C1), Spanish (B2+). Missions conducted in France, Spain, UK, Belgium, Czech Republic, Hungary, and Portugal.

Available immediately for qualitative research / consumer insights / UX research missions — with one conviction: putting your consumers, clients, or audiences at the heart of your decisions.

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Fluent
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Scanergie
Associate Director - Consulting, Qualitative Studies
CONSULTING AND AUDITS
January 2019 - January 2025 (6 years)
Paris, France
- Management of over 60 consulting and qualitative study missions between 2019 and the end of 2025 (interviews, focus groups, ethnography, UX design, workshops).
- Diagnosis, synthesis, and strategic recommendations for senior management.
- Development of innovative methodologies and partnership with a quantitative research institute.
- Management of complex projects and service providers (fieldwork, experts, agencies, quantitative institute).
- Strict adherence to participant/client confidentiality & GDPR in conducting studies.
Sectors: BtoB & BtoC, Public & Private.
Qualitative Studies Ethnology Consumer Insights Project Management Customer Experience
Scanergie
Research Director - Food, Culture, Retail, Fashion
CONSULTING AND AUDITS
January 2010 - January 2019 (9 years)
Paris, France
- Design and management of qualitative studies from brief to results presentation (methodology, recruitment, fieldwork organization, facilitation, analysis, recommendations).
- France & Europe: Spain, UK, Belgium, Czech Republic, Hungary, Portugal.
- Conducting/Facilitating interviews, focus groups, triads, field observations, co-creation workshops.
- Recommendations guiding COMEX/General Management decisions, marketing teams, R&D.
- Sectors: BtoB and BtoC; Retail, Mail Order, Fashion, Beauty, Publishing, Food, Pet food...
Qualitative Studies Observation Facilitation Workshop Facilitation User Interviews
Scanergie
Qualitative Research Executive
CONSULTING AND AUDITS
January 2005 - January 2010 (5 years)
Paris, France
Fieldwork organization for studies, data analysis, report and summary writing, follow-up of recommendations for B2C and B2B clients.
Sectors: fashion, food, publishing, retail, video games...
Marketing Recruitment Facilitation Consumer Insights