Freelancer profile translated to English.

Description

I am, Morgane, back in my home country after several years of expatriation. I have over 20 years of successful international sales and marketing experience in the healthcare and biotechnology industries: multinational corporations, SMEs, and startups.

I bring with me:

- A capacity to simplify and translate complex scientific concepts into customer messages

- Consolidated and varied experience: from Global Product Manager to Marketing Director, including operational marketing

- Expertise in building and managing multicultural marketing teams

- Successful product launches thanks to a simplified methodology: from product concept through development to market launch

- Knowledge of emerging markets including Africa, the Middle East, India, Turkey, Iran, Russia...

If your project involves:

- Building a marketing department, managing its teams

- Leading change in your marketing approach

- Managing a crisis or a marketing failure

- Analyzing markets, building or changing marketing strategies or tactics

I can help you to:

- Build, organize, and manage your marketing team

- Advise, recommend, and implement relevant Marketing & Communication Plans

- Convert a technical product approach into messages focused on benefits and differentiation for the target customer segment

And much more…. Contact me, I would be delighted to get acquainted and discuss your future projects together!

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Lyon (up to 50km)

Hygiena
Marketing Director EMEA
BIOTECH
May 2023 - Today (3 years and 3 months)
Lyon, France
Implement and manage EMEA marketing team and activities: from strategy to operational implementation
Oversee the effective implementation of regional marketing strategies, including responsibility for regional financial results, by leading promotional and digital campaigns
➢ Supporting commercial efforts resulting in 2 digital sales growth
➢ Grew the marketing leads 10% per year
Digital Transformation B2B Lead Generation Team Building EMEA Food Safety
Lexogen GmbH
Head of Marketing, Global
BIOTECH
June 2021 - July 2022 (1 year and 2 months)
Vienna, Austria
- Manage activities of the company from the strategic orientation to its tactical implementation.
- Successfully built and managed a team of 10 people, covering all the marketing aspects from Product Management to Marketing communication

☼ Development of 7 persons to the marketing approach and concept including 4 recrutments
☼ Built the first yearly marketing plan and establish task management tool for monitoring
☼ Organize the structure of the department with implementation of 10 ISO marketing Procedures and template and online tool implemented
Team Management Team Building Organizational Transformation Budgeting Strategic Planning
Bio-Rad Laboratories
Regional Marketing Manager
MEDICAL
June 2014 - May 2021 (6 years and 11 months)
Dubai - United Arab Emirates
Clinical diagnostics market Region: EEMEA (Africa, Eastern Europe, Middle East, Turkey)
- Lead and develop a team of Product specialists
- Conduct market assessments with key countries
- Build tactical marketing plan and monitored the key performance indicators
- Generate leads via demand generation campaigns
- Submit and execute the regional marketing expenses budget

☼ Aligned sales team with marketing resulting 8% sales growth
☼ 5 out 7 KPI values reached
☼ Growing the number of Opt-in contacts in CRM/Salesforce.com by 60%
☼ Launched successful and maintained a digital communication platform
☼ Launched a new training plan by customer segment
Market Research Lead Generation Lead Generation Event Management Distributor Co-Marketing