About Morgane
- Audit and framing of an event system;
- Definition of strategy, governance, planning, and budget;
- Drafting of recommendations, briefs, specifications, and calls for tender;
- Management of events, brand activations, and partnerships;
- Design of hospitality programs and VIP experiences;
- Coordination of internal teams, agencies, partners, institutions, and service providers;
- Deployment of 360° communication campaigns;
- KPI monitoring, results assessment, and optimization recommendations.
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- HorizonFounder & Strategy DirectorCONSULTING AND AUDITSSeptember 2025 - Today (11 months)Lyon, FranceFounder of Horizon, the structure through which I support organizations and agencies in consulting and project management, I intervene occasionally or for a duration:
- Event framing and strategy;
- Project direction and management;
- Activation of partnerships and 360° communication;
- Hospitality and audience experience;
- Coordination of teams, agencies, partners, and service providers;
- Performance measurement and recommendations.
Horizon can work directly with advertisers or as support for an agency or internal team. - FDJ UNITEDProject Manager for Major Sports Partnerships CommunicationENTERTAINMENT AND LEISUREJanuary 2016 - February 2025 (9 years and 1 month)Boulogne-Billancourt, FranceDefinition and deployment of communication strategies for major sports partnerships: Paris 2024 Olympic and Paralympic Games, Tour de France, NBA Paris Games, and UEFA Euro 2016.
- Referent for FDJ's communication strategy regarding Paris 2024, ensuring consistency of messaging across media, digital, event, and partner platforms.
- Management of 360° campaigns: media strategy and planning, brief writing, coordination of creative, media, and production agencies, validation of deliverables, and deployment supervision.
- Design and management of activations: Club France, fan zones, start villages, partner events, public and hospitality programs.
- Coordination of internal teams, agencies, partners, sports organizers, institutions, rights holders, media, service providers, and field teams.
- Management of budgets exceeding €1.5 million, KPI monitoring, performance analysis, and optimization recommendations.
- FDJ UNITEDCSR Communication ManagerENTERTAINMENT AND LEISUREJanuary 2015 - December 2015 (11 months)Boulogne-Billancourt, FranceManagement of communication related to the company's societal and environmental commitments to media, partners, and stakeholders.Coordination of the partnership with WWF, press relations, and associated launch campaigns.
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Education
- Master of MarketingAmiens-Picardie Business School2008
- Bachelor of Arts European BusinessUniversity of Lincoln - Lincoln, England2005