About Morgane
French
Native or bilingual
English
Fluent
Experience
- TIGONI Paris (anciennement "POLIMA")
On Malt
Content Writer "Branding"November 2020 - November 2020Aix-en-Provence, FranceAs part of the creation of a new accessory brand, writing specific content to define the brand's universe, the different communication angles to exploit, and to outline the dedicated e-commerce site:> Writing of 5 different sections (homepage + "About Us", "Inspirations", "Behind the Label" sections and interview)> Presentation of the brand, its history, and its universe (with a focus on brand personality and a personality test)> Presentation of the creator and her inspirations with a thematic interview around the 5 senses> Section focused on the brand's commitments (vegetable dyes, European production, sustainable development, etc.)> Writing based on the study of existing documents, personal research, and exchanges with the founder. - Voyage PrivéOffline Communication ManagerTRAVEL AND TOURISMJuly 2019 - Today (6 years and 11 months)Aix-en-Provence, FranceImplementation and optimization of media campaigns in about ten European countries • Statistical analysis • Management of relations with local media agencies and representatives • Work on defining the brand platform
- France Télévisions PublicitéAccount DirectorFILM AND AVSeptember 2017 - June 2019 (1 year and 10 months)Saint-Denis, RéunionPromotion of the entire media offering of the agency • Management of a portfolio of 30 media agencies and their advertisers
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Education
- Marketing & StudiesSciences Po Paris20105 années d'études structurées comme suit: > Un tronc commun en deux ans avec des cours en Institutions politiques, Sciences sociales, Economie, Histoire, Sciences politiques, Géopolitique, Philosophie, Droit... et les cours optionnels "Architecture in Films", "Enjeux environnementaux", "Histoire du journalisme" et "La notion de liberté en amour" suivis. > Une année à l'étranger durant laquelle j'ai effectué un stage au Service culturel du Consulat de France à Chicago > Une spécialisation "Marketing et Etudes" en deux ans. Cours suivis: Stratégie d'entreprise, La marque : son identité et son expression, L'Économie des médias à l'heure du numérique, Introduction générale au Luxe et à la Mode, Initiation à entrepreneuriat, Enjeux financiers du Marketing, Impacter les stratégies Marketing & commerciales, Marketing digital,...