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Morgane AttalMA

Morgane Attal

Marketplace & E-commerce Project Manager

€350/day
Lille, FR
0-2 years
Project Management
Marketplace
Trade Marketing
Mirakl
Lengow

Average response time: 1 hour

Freelancer profile translated to English.
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About Morgane

Specializing in the international development of marketplaces, I support the growth of multi-channel businesses by managing performance, product feeds, and commercial operations across various European markets. I have a data and results-oriented profile, optimizing revenue, profitability, and acquisition through actionable, measurable strategies adapted to each platform.
Fashion and Cosmetics
Laundry, Home Care and Personal Care
Consumer Electronics and Appliances
Wholesale
E-commerce

  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Damart
    Marketplace Project Manager
    FASHION AND COSMETICS
    September 2024 - Today (1 year and 10 months)
    Lille, France
    Specializing in the international development and scalability of a multi-country marketplace portfolio: Zalando, Bol.com, Amazon, La Redoute, Veepee, Showroom, Cdiscount, Decathlon, Kiabi, etc.

    Definition and management of the digital strategy by marketplace channel
    > Deployment of growth roadmaps per marketplace
    > Budgeting and allocation of investments per channel
    > Monitoring of key business KPIs: Revenue, return, ROAS, margin, discount rate, logistics performance
    > Creation of reports and dashboards to support strategic decision-making
    > Management of the commercial offering and adaptation of promotional operations according to the specificities of each marketplace

    Expansion and Structuring
    > Onboarding new countries on different marketplaces
    > Adaptation of the offering and catalog according to seasonality and market specificities
    > Management of product integration periods
    > Continuous optimization of assortment/pricing/visibility positioning

    Trade Marketing & Retail Media
    > Deployment of advertising strategies: automatic and manual campaigns (bids, keywords)
    > Creation of on-site conversion and consideration campaigns
    > Management of marketing budgets
    > Data-driven analysis for investment/performance arbitration

    Operational Management
    > Transverse coordination of run and build projects with internal teams (logistics, IT, customer service, product, marketing/communication, finance) and external partners (agencies, marketplace account managers)
    > Optimization of product sheets (SEO, rich content, videos, visuals) according to the specific guidelines of each marketplace
    > Optimization of product feeds and creation of rules via the Lengow feed aggregator
    > Error and integration reports
    Project Management Amazon Marketplace Mirakl Lengow Marketplace Expert
  • CLICK2BUY
    Marketing & Communication Manager
    SOFTWARE PUBLISHING
    January 2023 - August 2024 (1 year and 7 months)
    Lille, France
    • Development and implementation of the inbound marketing strategy, including the redesign and management of the WordPress website (Elementor), as well as the creation of optimized landing pages.
    • Setup of workflows, newsletters, and reporting via HubSpot CRM.
    • Production of various marketing content (articles, e-books, success stories, benchmarks, and infographics).
    • Social media management (LinkedIn/YouTube), and video editing with Adobe Premiere Pro.
    Inbound Marketing Hubspot Wordpress Google Analytics 4 (GA4) Adobe Creative Suite
  • PUBLICIS
    E-commerce Manager
    RETAIL (LARGE RETAILERS)
    April 2022 - December 2022 (8 months)
    Paris, France
    • Management of the Publicisdrugstore e-commerce site on PrestaShop, including product integration, e-merchandising, commercial animation, and feed management.
    • Deployment of the digital strategy through SEO content production, brand storytelling development, and the implementation of promotional campaigns and newsletters via a CRM tool.
    • Development of acquisition levers (SEA/SMA), social media management, and creation of visual content on Adobe Photoshop and Illustrator.
    • Management of the brand's e-reputation on Trustpilot.
    Prestashop SEA Meta Ads Emailing Copywriting

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Education

  • Master Direct & Digital Marketing
    IAE Lille
    2024
    Stratégie digitale e-commerce & acquisition : SEA, SMA, SEO, Analytics, Attribution, Marketplaces
  • Communication & Marketing Bachelor's Degree
    IAE Lille
    2022
    Stratégie Marketing & Communication 360°
Check out Morgane's education

Skill set

Lengow
Microsoft Excel
Tableau
Mirakl
Notion
Atlassian JIRA
Wordpress
Google Tag Manager
Prestashop
Google Analytics 4 (GA4)
Piwik Pro
SEA Google Ads
Meta Ads
Hubspot
Adobe Creative Suite

Categories