Freelancer profile translated to English.
Back to original languageAbout Morgane
Freelance Digital Director, I support brands and entrepreneurs in creating, redesigning, and optimizing their online presence.
With 15 years of experience in fashion, retail, and digital, I combine aesthetic vision, marketing strategy, and business performance to develop coherent and profitable digital ecosystems.
My Expertise:
Website Creation and Redesign
Design of showcase and e-commerce sites on **Shopify**, **WordPress**, and **PrestaShop**. UX/UI approach focused on conversion and user experience.
Visual Identity & Branding
Logo creation, graphic charter development, art direction, and overall brand image consistency.
Brand Content & Web Writing
WritingSEO-optimized content(pages, product descriptions, articles), brand storytelling, and editorial structuring.
SEO & Acquisition Strategy
Audits, **natural referencing optimization**, conversion funnel improvement, and implementation of advertising campaigns (Meta Ads, Google Ads).
Email Marketing & Newsletters
Creation of email campaigns, automations, commercial animation, and customer loyalty.
Performance Analysis & Optimization
KPI monitoring (Google Analytics), strategic recommendations, and continuous improvement.
My experience as a marketing director for a fashion brand has allowed me to master the entire digital chain: branding, acquisition, conversion, and loyalty.
My approach is both creative and results-oriented.
I design elegant, structured, and high-performing solutions, always aligned with your business objectives.
My goal: to transform your digital presence into a true growth lever.
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Aix-en-Provence (up to 50km)
Experience
- FreelanceSenior WordPress Shopify Web DesignerE-COMMERCEJanuary 2016 - Today (10 years and 7 months)Paris, France
Website Creation and E-commerce Redesign
Design and deployment on Shopify, WordPress, and PrestaShop, with a user-centered and conversion-oriented UX/UI approach.Brand Strategy & Visual Identity
Logo creation, graphic charter development, and art direction to build coherent, differentiating, and lasting brand universes.Digital Strategy & SEO
Audits, natural referencing optimization, content strategy definition, and writing optimized content to enhance visibility and performance.Email Marketing & Commercial Animation
Creation of newsletters, emailing scenarios, and editorial site animation to support engagement and revenue.Project Management & Client Support
Requirements gathering, strategic framing, recommendations, tracking key milestones, and coordinating various stakeholders.Maintenance & Continuous Optimization
Technical management, updates, security, KPI analysis (Google Analytics), and continuous improvement recommendations. - Admise ParisMarketing DirectorFASHION AND COSMETICSMarch 2018 - April 2025 (7 years and 1 month)Paris, FranceGlobal management of the brand's marketing and digital strategy, with a focus on growth, performance, and brand consistency.
Digital & E-commerce Strategy
Definition and deployment of acquisition strategy (SEO, SEA, SMA), creation and management of the Shopify site, implementation of email campaigns, and continuous optimization of the conversion funnel.Commercial & Omnichannel Development
Coordination of online and offline commercial actions, performance monitoring, and sales optimization across all channels (website, physical store, partners).Branding & Art Direction
Supervision of visual identity, creation of graphic content and marketing materials (website, social media, digital and print campaigns), ensuring a premium and consistent image.Operations Optimization
Continuous improvement of sales processes, logistics, and campaign execution to enhance operational efficiency and profitability.Performance Analysis & Management
KPI monitoring, data analysis (Google Analytics, sales performance), and implementation of corrective actions to maximize conversion and margin. - DXC TechnologyIT Consultant - Digital / RetailCONSULTING AND AUDITSJanuary 2015 - January 2016 (1 year)Consulting (digital transformation, CRM, UX), audits, tender management, benchmarks & market research
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Lean Six Sigma CertificationFITEC2015
- Industrial Organization and Information Systems ConsultantFITEC2015