Freelancer profile translated to English.

Description

I help companies and teams move from AI noise to production-ready systems.

I work on three fronts:

AI & Automation Builds: agents, generative AI integrations, RAG, process automation, content, and growth.
AI Strategy & Audit: where AI brings real value, roadmap, decision reports, and team training.
Product & Innovation: from problem to prototype to launch.

I have led AI and digital transformation projects for Nestlé, Heineken, and Walmart. I worked as Innovation Lead at FC Barcelona Innovation Hub and I build and operate AI daily in my two personal ventures.

What sets me apart: I transparently share my recommendations based on what I've experienced and built firsthand in my personal ventures (and

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
French
Conversational
Catalan
Conversational

Workplace preferences

Can work on-site

Barcelona (up to 50km), Madrid (up to 50km), Valencia (up to 50km)

Glend & Preferr
Founder
March 2025 - Today (1 year and 4 months)
I lead two AI-powered companies from start to finish.

*Glend:A marketplace for gluten-free products in Spain, built on Shopify with a React Native app.

*Prefer:A specialty coffee discovery app (Expo / React Native + Supabase).
In-house AI systems in production: a content generation engine (HTML/CSS, Jinja2, and Playwright, with data verification) and automated email growth pipelines.
Artificial Intelligence (AI) Generative AI AI Automation Innovation
FC Barcelona
Innovation Lead
SPORTS
December 2024 - December 2025 (1 year)
Barcelona, Spain
Managed the full cycle of startup scouting and investment, identifying high-potential solutions aligned with the organization's strategic vision.
Created clear product roadmaps and managed the backlog using Lean methodologies to ensure continuous value delivery.
Organized collaboration between startups, executives, and industry partners to integrate new technologies, ensuring external solutions met internal needs.
Led projects integrating cutting-edge technologies into the club's operations, fostering the digital modernization of the ecosystem.
Innovation Project Management Strategic Consulting
Hewlett Packard
Product Insights
TECH
June 2024 - December 2024 (6 months)
Barcelona, Spain
Acted as a strategic liaison between technology, design, and business teams, translating high-level business objectives into precise technical requirements for developers.
Analyzed user behavior and transactional data to identify product inefficiencies.
Led data-driven insight initiatives to shape product strategy.
Optimized solution performance and conversion rates.
Product management Product design