Freelancer profile translated to English.
Back to original languageAbout Mordjane
Are you looking for a local SEO expert for an SEO audit or an SEO strategy?
I help you generate 2x more leads onGoogleand **Google Maps**.
As a freelance SEO consultant, I implement profitable SEO strategies to position you durably on Bing and Google.
đWhy work with me?
In 6 months, I helped a development agency double its number of prospects thanks to:
âïž+50% **SEO traffic**.
âïžSeveral top positions on **competitive keywords**.
âïž+60% interactions on **Google Business Profile**.
âïžIn-depth knowledge of natural referencing tools
âïžConversion-oriented vision: I think about revenue & ROI, not just traffic
My method is based on 4 pillars:
- AnROI-oriented keyword research
-SEO writingto convert
-Optimization of your Google profileand creation of Google posts
-SEO Netlinkingon competitive keywords
â I combine technical expertise, writing, and local SEO strategy to maximize conversions on your website.
âŹïž As an SEO specialist, I offer ROI-oriented services:
Local SEO and Google Business Profile:Referencing on local directories, management of customer reviews, creation of service + city pages to appear in your geographical area and on Google Maps
SEO Strategy and Silo Architecture:
Commercial intent keyword research, creation of semantic cocoon architecture, editorial planning
SEO Web Writing and On-Page Optimization:
Conversion-oriented SEO web writing, copywriting, UX design, semantic optimization, performance monitoring
Technical SEO Audit:Complete SEO audit via Screaming Frog crawl, crawl budget monitoring and optimization, correction of technical errors (cannibalization, duplicate content, indexing, orphan pages, internal linking)
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km), Paris (up to 50km), Marseille (up to 50km), Toulouse (up to 50km), Lille (up to 50km)
Experience
- NexenergyLocal SEO SupportCIVIL ENGINEERINGFebruary 2026 - Today (6 months)Lyon, France1. Local SEO Audit and Strategy
- Identification ofkeywords and terms suitablefor the business sector and geographical area of Lyon and l'Arbresle
*Technical SEO Configuration:sitemap, robots.txt and deletion of 410s or redirection of irrelevant pages, menu redesign with the Divi WordPress theme.2.1 Monthly Support - Google My Business Profile Optimization*Creation of Google My Business profilesin secondary areas (Ambérieu)- Optimization of the Google Business Profile, addition of primary and secondary categories
- Registration on all local directories related to the activity to obtain local backlinks anddevelop the Knowledge Graph.
2.2 SEO Optimization of Existing Pages and Addition of New Pages- Monitoring of the SEO strategy and creation ofservice + city pages or service + intervention area pages
- Creation of +30 service + city pagesin Lyon and surrounding areas
3. Monitoring and Reporting- Monthly reporting and results analysis: positioning tracking, conversion rate, traffic increase
- Analysis ofresults via Google Business Profile: number of calls, number of profile views, and number of clicks to the website.
đResults Obtained- Wetripled the number of viewsandnumber of callsthrough local positioning in less than 3 months in the local company's intervention areas.
*+30% conversion ratevia the Google My Business profile- 15% increase in CTR
- SEO PIIKNatural Referencing and Local SEO ConsultantCONSULTING AND AUDITSApril 2025 - Today (1 year and 4 months)Lyon, FranceI support artisans, service providers, freelancers, and local businesses who want a continuous stream of quote requests and more calls via Google and Google Maps, without relying on word-of-mouth.Most freelance and artisan websites lose prospects before the first click:poorly optimized Title tags,incomplete Google Business Profile, or"service + city" pagesmissing from the internal linking. Yet97% of your potential clients are searching for a local businessand 75% of mobile searches result in a call within 24 hours.I can assist you with all aspects of technical SEO, semantic SEO, and local referencing:1. SEO AUDIT
- Comprehensive technical analysis: indexability, crawlability, Core Web Vitals, robots.txt, internal linking, UX
- Semantic audit: keyword cannibalization, relevance of Hn structure, content quality
- Competitive analysis and search intent in the local market
- NAP citation audit to verify the consistency of information wherever the business is mentioned.
2. SEO STRATEGY- Identification of business intent keywords and queries to provide you with the best return on investment and increase your revenue. I use CPC as the primary indicator for its business dimension, unlike search volume which is less significant.
- Definition of business objectives: increase in qualified leads, conversions, calls
- Silo architecture and semantic cocoons
3. LOCAL REFERENCING- On-page optimization and local content creation
- GMB profile creation and optimization
- Local citations to obtain local backlinks
đ My complete mastery ofGoogle and Google Maps algorithmsallows me to offertailored SEO supportto help businesses dominate their market and receive new calls and qualified contact requests. - Wess SoftSEO and Local SEO ConsultantSOFTWARE PUBLISHINGFebruary 2024 - March 2025 (1 year and 1 month)Lyon, FranceI worked as anSEO consultantfor the web development agency Wess Soft.After a **global SEO audit**, I implemented a comprehensive SEO strategy and targeted the main keywords for the business:
- correction of technical errors
- creation of semantic cocoons
- optimization of theGoogle Business Profile
- Registration on local directories to improve the authority of the website and the Google profile in Lyon
- Internal linking management
- creation of problem/solution-oriented SEO landing pages
- SEO web writing
- Semantic optimization
- Copywriting
I achieved very good results such as:- +50% traffic for business keywords
- +60% calls in less than 6 months
- +60% visibility onGoogle MyBusinessthanks to local optimization
I usetechnical and semantic SEO toolsthat assist me in my work:- SEMrush- Haloscan- Ubersuggest- Mangools- Google Search Console- local ranker forlocal position trackingThese tools help me identify performance indicators related to the site's authority and positioning to implement an adapted SEO strategy.
Reviews
Recommendations
+5
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Education
- Master of Digital Marketing - LyonIAE Angers2022Le master marketing digital m'a permis de développer mes compétences générales en marketing ; étude de marché, SEO / SEA, création de site internet avec une soutenance de 45 minutes sur le sujet de la e-réputation des restaurants.
- 3-month Bootcamp - Growth Marketing specializationRocket School2023Bootcamp de 3 mois - specialité Growth Marketing - SEO - stratégie SEO
Certifications
- Backlinks ManagementSEMrush2024
